# LLMs.txt - Sitemap for AI content discovery # Caro Collega HoReCa > Strategic Digital Marketing for Hotels and Restaurants --- ## Pagine - [Giancarlo De Leonardo](https://carocollega.com/en/giancarlo-de-leonardo/): Giancarlo De Leonardo Biography My life in numbers Consolidated experience between Hospitality and Digital "I have no medals in my... - [On Tour](https://carocollega.com/en/on-tour/): On tour Italy is one of the most beautiful countries in the world and for this reason it is under... - [Food and Beverage](https://carocollega.com/en/method/food-and-beverage/): Food & Beverage A Method Also Applicable to Food & Beverage Companies The 'Dear Colleague' Method applied to the catering... - [Restaurateurs](https://carocollega.com/en/method/ristoratori/): Restaurateurs A Method Designed for Restaurateurs by a Former Restaurateur The 'Caro Collega' Method applied to the catering sector will... - [Hoteliers](https://carocollega.com/en/method/hoteliers/): Hoteliers A Method designed for Hoteliers by a former Hotelier The "Dear Colleague" Method applied to the Catering sector will... - [Method](https://carocollega.com/en/method/): The 'Caro Collega' Method A Method designed specifically for the Ho. Re. Ca. sector. 90 per cent of your potential... - [Why Caro Collega?](https://carocollega.com/en/why-choose-us/): Why Caro Collega? Giancarlo De Leonardo Founder & CEO Giancarlo De Leonardo Founder & CEO Why Caro Collega? We speak... - [Website](https://carocollega.com/en/servizi/website/): Website The importance of a website in a digital world In an increasingly digital world, having a high-performing website is... - [Advertising](https://carocollega.com/en/servizi/advertising/): Advertising: online or digital advertising Advertising: accelerator of visibility and success for your Hotel or Restaurant Advertising, or digital advertisements... - [Social Media](https://carocollega.com/en/servizi/social-media/): Social Media Social Media Management Fundamental activity in an integrated digital marketing plan for your hotel or restaurant. In an... - [SEO](https://carocollega.com/en/servizi/seo/): SEO What is SEO SEO, an acronym for Search Engine Optimization, is a set of strategies and practices that aim... - [Services](https://carocollega.com/en/servizi/): - [Contact](https://carocollega.com/en/contact/): Want to turbocharge your business? info@carocollega. com giancarlo@carocollega. com+39 340 0821103 +39 0775 324585Via Aldo Moro, 255 03100 - Frosinone - [Blog](https://carocollega.com/en/blog/): In Caro Collega's Blog you will find all the ideas, case studies and advice to apply immediately to your restaurant or hotel - [Customers](https://carocollega.com/en/customers/): Caro Collega's clients are Hotels and Restaurants that have achieved, thanks to our method, important results in the last 12 months - [Network](https://carocollega.com/en/network/): The Caro Collega network is made up of experts in the HoReCa and Digital Marketing sectors, who offer their contribution every day - [Company Culture](https://carocollega.com/en/company-culture/): Corporate culture is a true manifesto in Caro Collega Horeca, which enable us to achieve goals for our customers - [Why Caro Collega?](https://carocollega.com/en/why-caro-collega/): Why Caro Collega? Giancarlo De Leonardo Founder & CEO Giancarlo De Leonardo Founder & CEO For eligible restaurants in our... - [Home](https://carocollega.com/en/): Caro Collega is a vertical web agency on Digital Marketing strategies for Hotels and Restaurants and the entire HoReCa sector ## Articoli - [AI in Horeca: how to use artificial intelligence for restaurant and hotel marketing](https://carocollega.com/en/ai-guide-marketing-restaurants-hotels/): Discover how to use AI in Horeca for restaurant and hotel marketing. Practical tips and strategies with Caro Collega to truly grow. - [Restaurant Marketing: does your place speak to tourists?](https://carocollega.com/en/restaurant-marketing-your-place-speak-tourist/): Discover how to use restaurant marketing to attract tourists: from Maps and TripAdvisor to translated menus and local promotions that work - [Hotel marketing: the right compass to steer your business](https://carocollega.com/en/hotel-marketing-the-right-compass-to-steer-your-business/): In today’s landscape, hotel marketing is no longer optional – it’s an essential compass to stay on course. Discover more! - [Food and restaurant marketing: what It Is, how It works, and why it helps your venue grow](https://carocollega.com/en/food-and-restaurant-marketing-practical-guide/): Discover what food and restaurant marketing means and how to apply it to your venue! - [Marketing and restaurants: how to attract more customers with Caro Collega](https://carocollega.com/en/marketing-restaurant-how-attract-more-customers/): Marketing and restaurant world can go hand in hand. In this article, you’ll discover how we help restaurant owners achieve real, measurable results. - [Restaurant advertising: the practical guide to getting your customers to know (and love) you](https://carocollega.com/en/restaurant-advertising-practical-guide-to-getting-your-customers/): Learn how to use restaurant advertising strategically: branding, food marketing, and practical tips to make you known and loved. - [Restaurant Marketing: how to increase visibility and attract more customers](https://carocollega.com/en/restaurant-marketing-increase-visibility/): Restaurant marketing is one of the most powerful tools for attracting new customers and building loyalty with existing ones. Learn more! - [Restaurant consultants: the Caro Collega method guide](https://carocollega.com/en/restaurant-consultants-caro-collega-guide/): In the Ho.Re.Ca. sector, the support of restaurant consultants is essential to improve business and increase revenue. Discover our Method. - [Food and marketing: the practical guide for your restaurant](https://carocollega.com/en/food-and-marketing/): he concept of food and marketing is essential to turn your culinary passion into a successful business. Discover our guide! - [Restaurant advertising: stand out and rise above the competition](https://carocollega.com/en/restaurant-advertising-stand-out-rise-above-competition/): Restaurant advertising is essential to get noticed, attract new customers, and strengthen your reputation. Learn more! - [Marketing Strategies for Hotels in the Digital Age (Part 2)](https://carocollega.com/en/marketing-strategies-for-hotels-in-the-digital-age-part-2/): A hotel can implement various marketing strategies to increase bookings and turnover. Let's look at the most important activities (part 2) - [Marketing Strategies for Hotels in the Digital Age (Part 1)](https://carocollega.com/en/marketing-strategies-for-hotels-in-the-digital-age-part-1/): A hotel can implement various marketing strategies to increase bookings and turnover. Let's look at the most important activities - [Landing page to generate extra revenue](https://carocollega.com/en/landing-page-to-generate-extra-revenue/): Landing page are a fundamental tool for hotels and restaurants that want to generate extra revenue. Let's see how to use them - [How Copywriting Can Revolutionize Hotels and Restaurant](https://carocollega.com/en/how-copywriting-can-revolutionize-hotels-and-restaurant/): Copywriting is an activity that is often underestimated, but can bring many benefits to your Hotel or Restaurant. Let's see how - [Google Ads and Local campaigns for Restaurants](https://carocollega.com/en/google-ads-and-local-campaigns-for-restaurants/): Google Ads is the tool that allows you to acquire more customers through Local campaigns. Let's see what they consist of - [How to Use Facebook Suite for Hotels](https://carocollega.com/en/how-to-use-facebook-suite-for-hotels/): Facebook suite is the Facebook platform for managing Facebook and Instagram channels and interacting with the target - [ChatGPT at the service of your Hotel or Restaurant](https://carocollega.com/en/chatgpt-at-the-service-of-your-hotel-or-restaurant/): ChatGPT is the artificial intelligence tool that can help your hotel or restaurant increase turnover. Let's see all the advantages - [Google Bard, artificial intelligence for Hotels and Restaurants](https://carocollega.com/en/google-bard-artificial-intelligence-for-hotels-and-restaurants/): Google bard is the latest development from Google, the artificial intelligence competitor to ChatGPT. Let's see how it can be useful - [Consulting in the restaurant business: is it really important?](https://carocollega.com/en/consulting-in-the-restaurant-business-is-it-really-important/): Consulting in the restaurant business is a must for restaurateurs who want to increase bookings and turnover every day - [Hotel consulting: innovate, invoice, and reduce costs (p.2)](https://carocollega.com/en/hotel-consulting-innovate-invoice-and-reduce-costs-p-2/): Hotel consulting is increasingly important to maintain the positioning acquired by the hotel and to increase turnover (part 2) - [Hotel consulting: innovate, invoice, and reduce costs (p.1)](https://carocollega.com/en/hotel-consulting-innovate-invoice-and-reduce-costs-p-1/): Hotel consulting is increasingly important to maintain the positioning acquired by the hotel and to increase turnover (part 1) - [Why is a digital menu important for a restaurant?](https://carocollega.com/en/why-is-a-digital-menu-important-for-a-restaurant/): The digital menu has become crucial for restaurants, in order to facilitate the user's choice, but also to increase visibility - [Data analysis for a hotel or restaurant](https://carocollega.com/en/data-analysis-for-a-hotel-or-restaurant/): Data analysis is essential for every restaurant and hotel, since it helps us make decisions to increase turnover - [Attracting users to a restaurant or hotel's website](https://carocollega.com/en/attracting-users-to-a-restaurant-or-hotels-website/): In an increasingly digital world, having a high-performance website is essential for the success of restaurants and hotels. - [How to advertise for a Hotel or Restaurant?](https://carocollega.com/en/how-to-advertise-for-a-hotel-or-restaurant/): Advertise is the fastest way to make your company known, find new digital customers and increase turnover. let's see how - [Social Media Management for Hotels and Restaurants](https://carocollega.com/en/social-media-management-for-hotels-and-restaurants/): In an increasingly connected and digital world, you need to be present with your hotel or restaurant on the most important social media - [Scale up Google with a SEO strategy for Hotels and Restaurants](https://carocollega.com/en/scale-up-google-with-a-seo-strategy-for-hotels-and-restaurants/): SEO is one of the main activities capable of increasing bookings and turnover for your hotel or restaurant. Let's see how - [Hotelier or Restaurateur, are you a Leader?](https://carocollega.com/en/hotelier-or-restaurateur-are-you-a-leader/): Even if you are a hotelier or restaurateur you have to behave like a leader. Let's see the 17 rules established by Ferrero for a good leader - [Artificial Intelligence for Hotels and Restaurants](https://carocollega.com/en/artificial-intelligence-for-hotels-and-restaurants/): Artificial intelligence has been a great opportunity for all businesses. Let's see how it can be exploited by Hotels and Restaurants - [Horeca Industry and Artificial Intelligence](https://carocollega.com/en/horeca-industry-and-artificial-intelligence/): Artificial intelligence has and will have in the future a fundamental role in the Horeca sector, let's find out all the advantages and risks - [“Think Different” and the unchanging principles of marketing](https://carocollega.com/en/think-different-and-the-unchanging-principles-of-marketing/): With the think different campaign, Apple has applied all the marketing principles that can be used for your hotel or restaurant - [The importance of Web Reputation and TripAdvisor](https://carocollega.com/en/the-importance-of-web-reputation-and-tripadvisor/): The web reputation for hotels and restaurants is a fundamental aspect to take into consideration to attract customers. - [Hotelier or Restaurateur, are you constantly searching for staff?](https://carocollega.com/en/hotelier-or-restaurateur-are-you-constantly-searching-for-staff/): The first problem that haunts a hotelier or restaurateur today is the lack of staff, both qualified and unqualified. - [Digital Revolution: 6 Lessons from Air,The Story of the Great Leap](https://carocollega.com/en/digital-revolution-6-lessons-from-air-the-story-of-the-great-leap/): Digital Revolution is very import for the Hospitality sector. Let's see togheter six lesson from Air, the story of great lap - [The importance of building a community](https://carocollega.com/en/the-importance-of-building-a-community/): Building a community for hotels and restaurants is important to increase profits. Let's see all the advantages - [Google Ads and Social Ads for Hotels and Restaurants](https://carocollega.com/en/google-ads-and-social-ads-for-hotels-and-restaurants/): Google Ads and Social Ads are crucial to increasing visibility, attracting new customers and retaining existing ones. - [How much money do Hotels and Restaurants lose every day?](https://carocollega.com/en/how-much-money-do-hotels-and-restaurants-lose-every-day/): Hotels and restaurants lose much money every day, but with a digital marketing plan is possible to growth the revenue and customers - [Buying followers on Instagram for Hotels and Restaurants](https://carocollega.com/en/buying-followers-on-instagram-for-hotels-and-restaurants/): Instagram is a channel very important for hotels and restaurants. It is essential not to buy followers for so many reasons, let's see them - [Marketing for Hotels or Restaurants: The Digital Dream Team](https://carocollega.com/en/marketing-for-hotels-or-restaurants-the-digital-dream-team/): Having a digital dream team who work on marketing for hotels and restaurants it is essential for your business - [7 Tips for a Marketing Strategy for a Hotel or Restaurant](https://carocollega.com/en/7-tips-for-a-marketing-strategy-for-a-hotel-or-restaurant/): Having a marketing strategy fort hotel or restaurant is important for your business. Here are seven tips you can apply - [Marketing for Hotels: how much should you invest? (part 2)](https://carocollega.com/en/marketing-for-hotels-how-much-should-you-invest-part-2/): Marketing for Hotels is very important, but the question is: how much should you invest? let's see it together (part 2) - [Marketing for Hotels: How much should you invest? (part 1)](https://carocollega.com/en/marketing-for-hotels-how-much-should-you-invest-part-1/): Marketing for Hotels is important but the question is: how much should you invest?let's see it together (part 1) - [Disruptive, an opportunity to develop the business for Hotel](https://carocollega.com/en/disruptive-an-opportunity-to-develop-the-business-for-hotel/): Disruptive is a fantastic opportunity for your Hotel, with a integration of Digital Marketing techniques like Social Media and SEO - [Caro Collega HoReCa: corporate culture](https://carocollega.com/en/caro-collega-horeca-corporate-culture/): Corporate Culture of Caro Collega encapsulates the vision, mission, and values-that is, t the principles that inspire us to achieve it - [Restaurant Marketing in Simple Words](https://carocollega.com/en/restaurant-marketing-in-simple-words/): Restaurant marketing is very important for your business. All'antico Vinaio in Florence, is a perfect example of restaurant marketing - [Whatsapp Marketing for Restaurants](https://carocollega.com/en/whatsapp-marketing-for-restaurants/): WhatsApp Marketing has become an essential tool for businesses that want to stay abreast of the evolution of digital marketing. - [How to attract customers to your restaurant](https://carocollega.com/en/how-to-attract-customers-to-your-restaurant/): Want to attract customers to your restaurant? We guarantee 100,000€ extra turnover, satisfied or refunded. Discover Caro Collega method - [Corporate culture: the Alajmo brothers' party](https://carocollega.com/en/corporate-culture-the-alajmo-brothers-party/): Developing a corporate culture is important for your hotel or restaurant. Let's see the case of Alajmo brothers - [The Success Formula for Hotels and Restaurants](https://carocollega.com/en/the-success-formula-for-hotels-and-restaurants/): The success formula for hotels and restaurants is made up of three elements: people, product and integrated digital marketing - [Social Media for a Hotel or Restaurant](https://carocollega.com/en/social-media-for-a-hotel-or-restaurant/): Social Media for a Hotel or Restaurant are very important for your business. Let's see 10 practical tips you can follow - [Digital Marketing for Restaurants and Hotels](https://carocollega.com/en/digital-marketing-for-restaurants-and-hotels/): Digital Marketing for Restaurants and Hotels is very important to attract new customers and increase your bill, let's see how - [Google Maps - GPS and Restaurants](https://carocollega.com/en/google-maps-gps-and-restaurants/): Google Maps - GPS and Restaurants is very important for hotels and restaurants to attract new customers every day - [Filling a Restaurant or Hotel? Some mistakes to avoid](https://carocollega.com/en/filling-a-restaurant-or-hotel-some-mistakes-to-avoid/): Filling a restaurant or hotel is the goal of restaurateurs or hoteliers, let's see how to do it with digital marketing - [Danish modern restaurants business](https://carocollega.com/en/danish-modern-restaurants-business/): Danish modern restaurants business is a perfect example to growth the revenue for your restaurant or hotel - [Content Marketing for Restaurants and Hotels: the complete guide](https://carocollega.com/en/content-marketing-for-restaurants-and-hotels-the-complete-guide/): Content marketing is important for your restaurant. Read this article and learn how to create content to attract and retain customers. ## Clienti - [Al Quattordicesimo Restaurant](https://carocollega.com/en/client/al-quattordicesimo-restaurant/): - [Terrazza dei Papi](https://carocollega.com/en/client/terrazza-dei-papi/): - [Le Café du Jardin - Eze](https://carocollega.com/en/client/le-cafe-du-jardin-eze/): - [Madeo al Forte (Forte dei Marmi)](https://carocollega.com/en/client/madeo-al-forte-forte-dei-marmi/): - [Les Remparts- Restaurant](https://carocollega.com/en/client/les-remparts-restaurant/): - [La Chèvre d'Or - Restaurant](https://carocollega.com/en/client/3677/): - [Mecenate Palace](https://carocollega.com/en/client/3669/): - [Acqua Filette](https://carocollega.com/en/client/acqua-filette/): ## Networks ## Perché sceglierci ## Servizi ## Social - [YouTube](https://carocollega.com/social/youtube/): - [Messanger](https://carocollega.com/social/messanger/): - [Pinterest](https://carocollega.com/social/pinterest/): - [Telegram](https://carocollega.com/social/telegram/): - [WhatsApp](https://carocollega.com/social/whatsapp/): - [TikTok](https://carocollega.com/social/tiktok/): - [LinkedIn](https://carocollega.com/social/linkedin/): - [Instagram](https://carocollega.com/social/instagram/): - [Facebook](https://carocollega.com/social/facebook/): ## Strategie SEO - [Local Link Building](https://carocollega.com/en/strategia-seo/local-link-building/): - [Localized Content](https://carocollega.com/en/strategia-seo/localized-content/): - [Reviews and Ratings](https://carocollega.com/en/strategia-seo/reviews-and-ratings/): - [Optimize your hotel or restaurant profile on Google](https://carocollega.com/en/strategia-seo/optimize-your-hotel-or-restaurant-profile-on-google/): - [Search for Local Keywords](https://carocollega.com/en/strategia-seo/search-for-local-keywords/): ## Teams --- # # Detailed Content ## Pagine ### Giancarlo De Leonardo - Published: 2023-09-14 - Modified: 2023-09-29 - URL: https://carocollega.com/en/giancarlo-de-leonardo/ - Priorità di traduzione: Opzionale Giancarlo De Leonardo Biography My life in numbers Consolidated experience between Hospitality and Digital "I have no medals in my drawer because in life it is what you are and what you will be that counts and never what you have been. But if these experiences had not taken place, I would be a different person today. Above all, I could not be the only former hotelier and restaurateur (or one of the very few) who left the business to devote himself to the fight for the digital emancipation of the operators in this sector. My purpose You may be asking yourself, why do I do this? I pursue the dream of digital emancipation of my former restaurant and hotelier colleagues. I have succeeded and today I undertake to explain how I did it. In the hope that many former colleagues can follow my path and stop experiencing the same anxieties and sufferings that I experienced for too many years. "If you don't understand, you don't act or you act badly. " Instead, when you understand, you can generate extra turnover directly proportional to the investment made. Friend and Colleague Hotelier and Restaurateur, if you do not want to risk losing your business, understanding the general principles of digital marketing is a necessary condition. Don't you trust it? I understand that, I have been there before you. Digital marketing, however, is an exact science that you can measure, so you can have an account of how much you have earned... --- ### On Tour - Published: 2023-09-14 - Modified: 2023-09-29 - URL: https://carocollega.com/en/on-tour/ - Priorità di traduzione: Opzionale On tour Italy is one of the most beautiful countries in the world and for this reason it is under siege. The whole world wants to do business in our country and seeks to acquire a Hotel or Restaurant. The average Italian entrepreneur has never needed to do marketing; product and instinct were enough. But now the world has changed. It has become digital. People spend hours on smartphones, tablets and PCs receiving thousands of daily advertisements that can influence their choices. Changing the business model of Hotels and Restaurants is a necessary condition for them to continue to succeed, prosper and not sell out their businesses. That is why we spend much of our time doing outreach among hospitality entrepreneurs and managers, when possible even live. We teach what we do, and we do what we teach in the field, because we are a field-based community among Restaurateurs and HoteliersIf you have a Hotel or Restaurant and would like to meet our founder Giancarlo De Leonardo live, you can email us and we will try to arrange a meeting as soon as possible. Sharing our experience with you and absorbing yours at the same time will allow the entire community of practitioners to grow together, day by dayIn this way we will develop a new generation of digitally emancipated hospitality entrepreneurs and managers ready to compete internationally. From the sharing of ideas and viewpoints comes a greater understanding of the opportunities that the digital revolution offers for Hotels and... --- ### Food and Beverage - Published: 2023-08-24 - Modified: 2023-09-05 - URL: https://carocollega.com/en/method/food-and-beverage/ - Priorità di traduzione: Opzionale Food & Beverage A Method Also Applicable to Food & Beverage Companies The 'Dear Colleague' Method applied to the catering sector will enable you to: Improve the market positioning of your businessIncrease the loyalty of your customer base or increase the turnover generated by your customersIncreasing the number of customers Each step is preparatory to generating extra turnover. The more steps you climb, the more results you achieve. The objectives will obviously be defined on the basis of your specific business needs. Are you an entrepreneur in the food & beverage world? Here are our proposals Soft' approach A Marketing Manager specialised in digital will be your Guardian Angel If you want to achieve concrete results and attract more customers, you could get a digitally specialised Marketing Manager with vertical expertise in the Food & Beverage sector. Invest in buying a number of hours per month, having them show you the way forward and/or supervise the work of your employees. If you already rely on a web or social media agency, this figure could help you decipher monthly reports and provide ad hoc advice for the growth and positioning of your company. Smart' approach Implement an Integrated Digital Marketing Plan with a Digital Dream Team The level of professionals you entrust with the implementation of an Integrated Digital Marketing plan is directly proportional to the results you want to achieve. Don't think about how much it costs, think about what it is worth. The goal is to find a Digital... --- ### Restaurateurs - Published: 2023-08-24 - Modified: 2023-09-11 - URL: https://carocollega.com/en/method/ristoratori/ - Priorità di traduzione: Opzionale Restaurateurs A Method Designed for Restaurateurs by a Former Restaurateur The 'Caro Collega' Method applied to the catering sector will enable you to: Improve the market positioning of your restaurantIncrease the average receipt per coverIncrease income from additional services (catering, special events etc. )Increasing the turnout rate Each step is preparatory to generating extra turnover. The more steps you climb, the more results you achieve. The objectives will obviously be defined on the basis of your specific business needs. Are you a restaurateur? Here are our proposals ApSoft' approach A Marketing Manager specialised in digital will be your Guardian Angel If you want to achieve concrete results and attract more customers, you could get a digitally specialised Marketing Manager with vertical expertise in the restaurant industry. Invest in buying a number of hours per month, having them show you the way forward and/or supervise the work of your employees. If you already rely on a web or social media agency, this figure could help you decipher monthly reports and provide ad hoc advice for the growth and positioning of your restaurant. Smart' approach Implement an Integrated Digital Marketing Plan with a Digital Dream Team The level of professionals you entrust with the implementation of an Integrated Digital Marketing plan is directly proportional to the results you want to achieve. Don't think about how much it costs, think about what it is worth. The goal is to find a Digital Dream Team focused on the results to be achieved. Having an... --- ### Hoteliers - Published: 2023-08-24 - Modified: 2023-09-07 - URL: https://carocollega.com/en/method/hoteliers/ - Priorità di traduzione: Opzionale Hoteliers A Method designed for Hoteliers by a former Hotelier The "Dear Colleague" Method applied to the Catering sector will allow you to: Improve your hotel's market positioningIncrease the average price per roomIncrease the employment rateIncrease the revenue of extra services (catering, room service, spa, excursions) Each step is preparatory to generating an extra turnover. The more steps you climb, the more results you achieve. The objectives will obviously be defined on the basis of your specific business needs. Are you a hotelier? Here are our proposals Soft approach A Marketing Manager specialized in digital will be your Guardian Angel If you want to achieve concrete results and attract more customers, you could be supported by a Marketing Manager specialized in digital with vertical skills in the Hotellerie sector. Invest to purchase a number of hours per month, to be shown the way forward and/or to supervise the work of your collaborators. If you already rely on a web or social media agency, this figure could help you decipher the monthly reports and provide ad hoc advice for the growth and positioning of your hotel. Smart approach Implement an Integrated Digital Marketing Plan with a Digital Dream Team The level of professionals you entrust to implement an Integrated Digital Marketing plan is directly proportional to the results you want to achieve. Don't think about how much it costs, think about what it's worth. The goal is to find a Digital Dream Team focused on the results to be achieved. Having... --- ### Method - Published: 2023-08-22 - Modified: 2023-09-01 - URL: https://carocollega.com/en/method/ - Priorità di traduzione: Opzionale The 'Caro Collega' Method A Method designed specifically for the Ho. Re. Ca. sector. 90 per cent of your potential customers are online and this is where you need to promote your hotel or restaurant through an integrated digital marketing plan with the aim of generating extra turnover and with a 'satisfied or money back' guarantee. The assumption is simple: your business' customers are online an average of 5/6 hours a day. What do you do to intercept those potentially in line with your offer? Our Method in Action Find out how our method has been applied to clients in the Catering, Hotellerie and Food and Wine industries, and what results it has achieved. How we do it Analysis We study the target market in the Horeca sector, positioning for corporate branding, your competitors and new market trends to get the best overview. Strategy Together we decide which goals to achieve and which strategies to undertake to ensure the best marketing and communication actions for your restaurant, hotel or food & beverage company. Oparativity Once the analysis phase has been carried out and actions defined, we ground the chosen strategy using all the tools available to a modern digital marketer. Concrete and measurable activities There is no magic formula, but a series of activities that can generate extra turnover directly proportional to the investment. Our Solutions The level of professionals you entrust with the implementation of an Integrated Digital Marketing plan is directly proportional to the results you want to... --- ### Why Caro Collega? - Published: 2023-08-22 - Modified: 2023-10-02 - URL: https://carocollega.com/en/why-choose-us/ - Priorità di traduzione: Opzionale Why Caro Collega? Giancarlo De Leonardo Founder & CEO Giancarlo De Leonardo Founder & CEO Why Caro Collega? We speak the same language as you: my name is Giancarlo and for over 20 years I was an entrepreneur and manager of Restaurants and Hotels. My life was like riding a rollercoaster, at least until I realised, together with my Digital Dream Team, the opportunities that the digital revolution had in store for Hotels and Restaurants. We have patented our own Method The in-depth knowledge of the Ho. Re. Ca sector materialised, after many intense years of trial and error and networking with enlightened people, in the Caro Collega Method. What does it consist of? In implementing an integrated digital marketing plan for hotels and restaurants that interacts with 90% of your potential online audience. This is possible by coordinating a series of activities, which can generate extra turnover directly proportional to the investment. Four good reasons to choose us For restaurants eligible for our route we generate 100. 000€ of extra turnover in 12 months. Satisfied or reimbursed. For the hoteliers eligible for our route we generate a return of 300% on the investment made in 12 months. Satisfied or reimbursed. For restaurants eligible for our route we generate 100. 000€ of extra turnover in 12 months. Satisfied or reimbursed. For the hoteliers eligible for our route we generate a return of 300% on the investment made in 12 months. Satisfied or reimbursed. "If you don't understand, you don't act... --- ### Website - Published: 2023-08-22 - Modified: 2023-09-01 - URL: https://carocollega.com/en/servizi/website/ - Priorità di traduzione: Opzionale Website The importance of a website in a digital world In an increasingly digital world, having a high-performing website is essential to the success of your hotel or restaurant. Not only does your website act as an online shop window to showcase your services and attract potential customers, but also the way the site loads and responds to user needs can have a significant impact on your online visibility and search results. Google The world's most widely used search engine has for more than two years introduced a set of metrics called 'Core Web Vitals' that assess the user experience offered by a website. These Core Web Vitals measure aspects such as page loading speed, visual stability and interactivity, and are important factors for ranking in search results. In March 2024, Google will release a new metric for evaluating the user experience on a website. Are you ready to adapt your Hotel or Restaurant website? Why are Core Web Vitals Important? Load speed Modern users are increasingly impatient and want to get the information they need as quickly as possible. A slow website that takes a long time to load can make users lose interest and drive them to look elsewhere. Core Web Vitals focus on page loading speed and promote websites that offer a fast and smooth browsing experience. Visual stability Imagine clicking on a button or link on your website and suddenly the page moves or loads late, causing you to accidentally click on something you did not... --- ### Advertising - Published: 2023-08-22 - Modified: 2023-09-06 - URL: https://carocollega.com/en/servizi/advertising/ - Priorità di traduzione: Opzionale Advertising: online or digital advertising Advertising: accelerator of visibility and success for your Hotel or Restaurant Advertising, or digital advertisements (ads), are fundamental elements for the success of your hotel or restaurant. Twenty years ago companies paid to advertise on TV or radio or through billboards and advertisements in newspapers and specialized magazines; in an increasingly digital world, however, people prefer to surf the internet or spend time on social media and that's where we need to get noticed. Everything changes but not the immutable principles of marketing: “advertising still remains the soul of commerce”! With millions of people connected to social media and searching for information on search engines, advertising is the indispensable modern tool to reach your audience in a targeted and effective way. For this reason, as a former hotelier and restaurateur colleague, I'm here to help you understand the concept of digital advertising and make the most of the opportunities offered by paid campaigns on Google and on Facebook, Instagram or TikTok just to mention the most popular media in Italy. What is Advertising? Advertising is the art of promoting your restaurant or hotel in a digital environment. You have several possibilities, but the two from which you will have to start are: Which intercepts the demand of an aware public that has a need to solve (for ex: Hotel in Rome, Hotel with spa, boutique Hotel, or Restaurant near me, Best fish restaurant in Milan, Where to eat the best carbonara in Rome)Which usually intercept... --- ### Social Media - Published: 2023-08-21 - Modified: 2023-09-01 - URL: https://carocollega.com/en/servizi/social-media/ - Priorità di traduzione: Opzionale Social Media Social Media Management Fundamental activity in an integrated digital marketing plan for your hotel or restaurant. In an increasingly connected and digital world, you need to be present with your hotel or restaurant on the most important social media. People, i. e. your potential customers, spend hours on: Facebook Instagram TikTok Youtube Whatsapp Telegram Messenger Pinterest If you want to add extra revenue to your business, directly proportional to the integrated digital marketing activities, you must be ready to seize the opportunities deriving from professional social media management. It's not about being there and posting random photos when it happens. To obtain memorable results, you need to rely on a professional who takes care of professionally managing the Facebook page, the Instagram page, the TikTok profile, the YouTube channel or the Pinterest page. Why is social media management so important? Social media is the hunting ground for new potential customers. It's where people discover your hotel or restaurant. It's an environment where your potential customers spend an average of 4/5 hours a day and it's where you need to be able to present your company and tell them how you can satisfy them. In summary: offer the right message to people who might be interested when they are most receptive. So social media, Facebook, Instagram, YouTube, TikTok, Pinterest, Whatsapp, Messenger, Telegram are a great tool for: Intercept an unaware question, make your company known, or increase the degree of knowledge of the same;Create the greatest possible relevance between... --- ### SEO - Published: 2023-08-10 - Modified: 2023-09-01 - URL: https://carocollega.com/en/servizi/seo/ - Priorità di traduzione: Opzionale SEO What is SEO SEO, an acronym for Search Engine Optimization, is a set of strategies and practices that aim to improve the positioning of your website on search engines such as Google. The goal is to get your hotel or restaurant featured prominently in relevant search results, thereby increasing the likelihood that people will find and visit your website and make a reservation. Why is SEO important for Hotels and Restaurants? SEO plays a fundamental role in the success of your hotel or restaurant for several reasons: Being visible on search engines is essential to being found by potential customers. A good position in search results increases the visibility of your business, generating more visits to your website. SEO allows you to attract a highly qualified audience, i. e. potentially interested in your offer. By optimizing your website for relevant keywords such as "Spa hotel" or "Seafood restaurant", you will attract visitors interested in these services, thus increasing the chances of conversion. Being featured high in search results gives your business credibility and trustworthiness. People tend to trust the first 4 or 5 results they encounter at the top of the search engine results page, so a good position can positively influence the perception of potential customers. In the hospitality and restaurant industry, competition is fierce. SEO allows you to differentiate yourself and distinguish yourself from other competitors, bringing out your strengths and attractiveness for potential customers. Googlethe power of search Google is the most used search engine in... --- ### Services - Published: 2023-08-10 - Modified: 2023-09-06 - URL: https://carocollega.com/en/servizi/ - Priorità di traduzione: Opzionale --- ### Contact - Published: 2023-04-24 - Modified: 2023-05-09 - URL: https://carocollega.com/en/contact/ - Priorità di traduzione: Opzionale Want to turbocharge your business? info@carocollega. com giancarlo@carocollega. com+39 340 0821103 +39 0775 324585Via Aldo Moro, 255 03100 - Frosinone --- ### Blog > In Caro Collega's Blog you will find all the ideas, case studies and advice to apply immediately to your restaurant or hotel - Published: 2023-04-24 - Modified: 2023-06-09 - URL: https://carocollega.com/en/blog/ - Priorità di traduzione: Opzionale The Blog for Understanding and Developing Digital Marketing for Restaurants and Hotels --- ### Customers > Caro Collega's clients are Hotels and Restaurants that have achieved, thanks to our method, important results in the last 12 months - Published: 2023-04-24 - Modified: 2023-06-09 - URL: https://carocollega.com/en/customers/ - Priorità di traduzione: Opzionale Customers Restaurateurs Hoteliers Login To access the Hoteliers section enter your credentials, otherwise request them at info@carocollega. com Food and Wines About us Rossella Macchia Arianna Consolini Domenico Ricciardi About us Rossella Macchia Arianna Consolini Domenico Ricciardi Richiedi un'analisi gratuita del tuo Hotel o Ristorante. --- ### Network > The Caro Collega network is made up of experts in the HoReCa and Digital Marketing sectors, who offer their contribution every day - Published: 2023-04-24 - Modified: 2023-06-09 - URL: https://carocollega.com/en/network/ - Priorità di traduzione: Opzionale Network Exceptional people united to make the world a better placeCaro Collega has the best digital talents and the best marketing and Horeca professionals. Each of them adds value to the project and contributes to the growth and improvement of the individual, the team and the objectives to be achievedKromin Data Driven Agency Ask for a digital check up free of charge for your hotel or restaurant --- ### Company Culture > Corporate culture is a true manifesto in Caro Collega Horeca, which enable us to achieve goals for our customers - Published: 2023-04-24 - Modified: 2023-09-06 - URL: https://carocollega.com/en/company-culture/ - Priorità di traduzione: Opzionale Company Culture It is the competitive advantage for an organization and its stakeholdersWithin Caro Collega, the best ideas always win regardless of where they come from. Truth and transparency are the basis of our relationships within and outside the company. Our focus is not just to do a job but rather to achieve the goals set together with our clients: if they are satisfied, then we will be, too. Moreover, we will be aware that next time we will strive to do even better. Such mindset allows for individual growth, as much as for our Digital Dream Team and for our entrepreneurs, managers and companies we collaborate with We are cohesive aligned in achieving 3 priority goals: The first goalis to break down the wall of digital mistrust: creating and distributing the necessary informative material for understanding the opportunities inherent in digital marketing for free. The second goalis to help Restaurants and Hotels, eligible for the Caro Collega Method, to develop additional turnover directly attributable to digital marketing actions. With a 100% money back guarantee. The third goal is the most ambitious: through the development of hotel and restaurant businesses, we can develop the marketing of a neighborhood, a city, a tourist destination or an entire nation. VISION We want to create a new generation of hospitality entrepreneurs and managers who understand that the digital marketing of each hotel or restaurant can develop districts, cities, destinations or an entire nation. MISSION We develop the untapped potential of hotels and restaurants,... --- ### Why Caro Collega? - Published: 2023-04-24 - Modified: 2023-09-07 - URL: https://carocollega.com/en/why-caro-collega/ - Priorità di traduzione: Opzionale Why Caro Collega? Giancarlo De Leonardo Founder & CEO Giancarlo De Leonardo Founder & CEO For eligible restaurants in our program, we generate an additional 100. 000 euros in revenue within 12 months. 100% Satisfied Guarantee or your money back. For eligible hoteliers in our program, we generate a 300% (ROI) return on investment within 12 months. 100% Satisfied Guarantee or your money back. For eligible restaurants in our program, we generate an additional 100. 000 euros in revenue within 12 months. 100% Satisfied Guarantee or your money back. For eligible hoteliers in our program, we generate a 300% (ROI) return on investment within 12 months. 100% Satisfied Guarantee or your money back. Data analysis is the basis for improving or not improving the performance of any business, including hotels and restaurants. We study the target market in the Horeca sector, positioning for corporate branding, your competitors and new market trends to get the best overview. Every decision is based on concrete, daily measured data Once the objectives to be achieved have been defined together, the strategic choices will be implemented according to a four-stage cycle:-Planning-Execution-Analysis-OptimisationOnce the analysis phase has been completed and the actions to be taken have been defined, we implement the chosen strategy using all the digital marketing tools available Our Solutions Gold Platinum Black Request a digital check-up free of charge for your Hotel or Restaurant --- ### Home > Caro Collega is a vertical web agency on Digital Marketing strategies for Hotels and Restaurants and the entire HoReCa sector - Published: 2023-04-24 - Modified: 2024-01-08 - URL: https://carocollega.com/en/ - Priorità di traduzione: Opzionale Digital marketing for your Horeca business. We use digital and traditional marketing strategies and tools specific to the hospitality industry to best position your brand in the Horeca sector. Our main goal? To increase the turnover of your restaurant or hotel. Success Stories What people say about us Johnny Micalusi Rossella Macchia Arianna Consolini Domenico Ricciardi What people say about us Rossella, Epos Bistrot Arianna, Ristorante Consolini Domenico, Ristorante Diportista What they say about us Rossella Epos Bistrot Arianna Ristorante Consolini Domenico Ristorante Diportista 4 reasons to choose Caro Collega Services Giancarlo De Leonardo Founder & CEO Digital Dream Team Digital Dream Team Giancarlo De Leonardo Founder & CEO Want more information? Book a free call --- ## Articoli ### AI in Horeca: how to use artificial intelligence for restaurant and hotel marketing > Discover how to use AI in Horeca for restaurant and hotel marketing. Practical tips and strategies with Caro Collega to truly grow. - Published: 2025-09-10 - Modified: 2025-09-10 - URL: https://carocollega.com/en/ai-guide-marketing-restaurants-hotels/ - Categorie: Non categorizzato AI in Horeca is today one of the most effective solutions to grow a restaurant or a hotel. In Italy, there are over 336,000 food service businesses and the restaurant market is worth more than 80 billion euros: standing out in such a competitive industry means investing in innovative tools. Artificial intelligence does not replace human creativity, but it helps make communication more efficient and reach new customers. Restaurant advertising: how to get found by customers A restaurant doesn’t thrive only on food quality: visibility is just as important. AI can help you understand how customers search for your place online. With predictive tools you can: Analyze reviews and discover what customers appreciate most. Optimize your presence on Google Maps and TripAdvisor. Create social media content that follows current trends. Restaurant advertising becomes more targeted when supported by real data. AI suggests times, dishes to promote, and even the price ranges most searched for by tourists in your area. Hotel marketing: attract tourists with AI For hotels, AI becomes a powerful hotel marketing tool. It can accurately translate the website and menu, create tailored texts for international audiences, and personalize offers based on the customer’s origin. A concrete example? A hotel in an art city can receive automatic suggestions on how to create packages with local experiences (guided tours, tastings, traditional menus). This increases perceived value and helps stand out from the competition. Caro Collega: why rely on professionals Many restaurateurs and hoteliers think that software alone is enough. But... --- ### Restaurant Marketing: does your place speak to tourists? > Discover how to use restaurant marketing to attract tourists: from Maps and TripAdvisor to translated menus and local promotions that work - Published: 2025-08-06 - Modified: 2025-09-10 - URL: https://carocollega.com/en/restaurant-marketing-your-place-speak-tourist/ - Categorie: Non categorizzato - Tag: caro collega horeca, digital marketing, food and marketing - Priorità di traduzione: Opzionale Restaurant marketing also means knowing how to connect with someone who just stumbled into your neighborhood, is looking for a good place to eat... and might end up being your best ambassador. Because today’s tourist isn’t just a customer on vacation. They’re an incoming review, a tagged photo, a new follower — and maybe a guest who returns every summer. How to attract tourists with the right food and marketing strategy Travelers seek authentic experiences — easy to recognize and accessible even if they don’t speak the language. That’s why food and marketing must go hand in hand: great cuisine and smart communication need to tell the same story. Here’s where to begin. Get found: Google Maps and TripAdvisor matter more than you think 76% of tourists use Google Maps to decide where to eat. TripAdvisor, in turn, influences 68% of booking decisions (source: Statista, 2024). Just “being there” isn’t enough. You need a complete, up-to-date, and optimized profile. Check these 5 key elements on your Google Business listing: Accurate opening hours, including holidays A working phone number Visible menu (PDF or link) –> check out this article on what your digital menu should look like Fresh, well-lit, authentic photos Correct category (e. g. “traditional restaurant,” “trattoria,” “osteria,” “seafood restaurant”) TripAdvisor works similarly. Your description matters: keep it short, clear, in at least two languages, and consistent with your brand identity. Always reply to reviews — show that you’re active, even during summer. Got a negative one? Reply politely and... --- ### Hotel marketing: the right compass to steer your business > In today’s landscape, hotel marketing is no longer optional – it’s an essential compass to stay on course. Discover more! - Published: 2025-07-23 - Modified: 2025-07-23 - URL: https://carocollega.com/en/hotel-marketing-the-right-compass-to-steer-your-business/ - Categorie: Marketing, Tips - Tag: advertising hotel, caro collega, digital marketing, dream team, restaurants marketing - Priorità di traduzione: Opzionale In today’s crowded and competitive landscape, hotel marketing is no longer optional—it’s an essential compass to navigate bookings, online reviews, OTAs, and increasingly complex digital channels. Simply opening your doors and hoping guests will come is not enough: you need method, vision, and above all, strategy. Hotel web marketing, in particular, is the set of digital actions designed to increase visibility, improve online reputation, and drive direct bookings—bypassing OTA commissions. This includes a high-performing website, local SEO, newsletters, PPC campaigns, and social media presence. But let’s take it step by step. In this article: Why you need a tailored marketing plan Your website: the digital front desk Reviews: the new word-of-mouth Newsletters and CRM: build loyalty, not just conversions Social media and content: tell your story And for restaurants? A similar but specialized approach Why you need a tailored marketing plan Every hotel is a world of its own. A family-run lakeside inn doesn’t have the same needs as a boutique hotel in central Rome. That’s why marketing can’t be one-size-fits-all: it needs to be tailored—adjusted to budget, target audience, and seasonality. A solid hotel marketing plan starts with listening: Who are your ideal guests? What are they looking for? What platforms do they use to book? From these answers, a personalized strategy is built—one that highlights the hotel’s strengths and addresses any weaknesses. Your website: the digital front desk Your website is not just a business card. It’s the beating heart of your digital strategy. It must be fast,... --- ### Food and restaurant marketing: what It Is, how It works, and why it helps your venue grow > Discover what food and restaurant marketing means and how to apply it to your venue! - Published: 2025-07-15 - Modified: 2025-07-16 - URL: https://carocollega.com/en/food-and-restaurant-marketing-practical-guide/ - Categorie: Marketing, Tips - Tag: caro collega, digital marketing, hotel marketing, restaurant marketing Food and restaurant marketing is what turns a good dish into an unforgettable, shareable experience. If you’ve ever wondered what food marketing really is, how to promote a food product, or what restaurant marketing means, you’re in the right place. In this article, you’ll find clear, effective answers—designed especially for restaurant owners like you. In this article: Restaurant bookings: the first step of your strategy What is food marketing and why it matters today Caro Collega: branding that tells your unique story How to promote a food product today (and do it well) Restaurant marketing is a process, not a lucky break Restaurant bookings: the first step of your strategy Let’s start with something simple—often underestimated: booking a table. It’s the very first point of contact between you and your customer, and it already sets the tone for your restaurant’s reputation. If booking is easy, fast, and welcoming, your customer’s experience starts on the right foot. Many think marketing comes after. In truth, it begins much earlier: when someone searches for a place to eat and finds your updated Google profile, a clear website, or a curated Instagram page. Marketing is, first and foremost, about being found and chosen. In 2024, most bookings happen via mobile—so make sure your site is optimized and that people can easily find your number, opening hours, and how to book a table. If booking feels like a struggle, there may not be a second chance. What is food marketing and why it matters today... --- ### Marketing and restaurants: how to attract more customers with Caro Collega > Marketing and restaurant world can go hand in hand. In this article, you’ll discover how we help restaurant owners achieve real, measurable results. - Published: 2025-06-24 - Modified: 2025-07-16 - URL: https://carocollega.com/en/marketing-restaurant-how-attract-more-customers/ - Categorie: Marketing, Tips - Tag: caro collega horeca, food and marketing, marketing for restaurants - Priorità di traduzione: Opzionale Today we’re going to talk about the connection between marketing and restaurants. Many think it’s just about “advertising,” but in reality, it’s about building a presence that speaks to the customer even before they taste a dish. Opening a restaurant is a gamble. Every day brings a thousand decisions: shopping, staff, menu, online reviews. But if there’s one thing I’ve learned over the years, it’s that cooking well is no longer enough. If customers don’t know you exist—or worse, don’t understand why they should choose you—well, that’s a problem. Summary: Why has marketing become essential in the restaurant industry? This is where Caro Collega comes in Marketing and restaurants: two worlds that can coexist Why we’re not just another agency Web marketing for hotels? Don’t get it confused And the results? Let me tell you a story This is where Caro Collega comes in Caro Collega isn’t a name I chose at random. I picked it because I’m speaking directly to you—the restaurant owner who speaks my language and faces the same challenges I faced when I was in your shoes, dreaming the same dreams. This project was born to guide restaurateurs into the world of marketing—no frills, no pointless jargon, no unrealistic promises. Just practical strategies, measurable results, and a language you understand instantly. My method is based on three key pillars: Genuine analysis of your restaurant: location, clientele, menu, identity. Tailored restaurant marketing strategies: no prepackaged solutions, only plans made just for you. Training and advice: I explain... --- ### Restaurant advertising: the practical guide to getting your customers to know (and love) you > Learn how to use restaurant advertising strategically: branding, food marketing, and practical tips to make you known and loved. - Published: 2025-06-09 - Modified: 2025-06-09 - URL: https://carocollega.com/en/restaurant-advertising-practical-guide-to-getting-your-customers/ - Categorie: Marketing, Tips Restaurant advertising is the key to attracting new customers and building lasting relationships. In this article, you'll discover how to use it strategically, effectively, and without breaking the bank. We'll guide you through digital strategies, branding, and food marketing to help your business take off. Summary: Food and marketing: il mix vincente per far crescere il tuo ristorante Branding con Caro Collega: costruisci un'identità riconoscibile Advertising for hotel e ristoranti: strategie digitali efficaci SEO locale: fatti trovare da chi ha fame vicino a te Social media marketing: conquista i clienti con le immagini Il marketing esperienziale: vivi e racconta il tuo ristorante Quando il fai-da-te non basta: affidati a professionisti del marketing La pubblicità giusta fa la differenza Branding with Dear Colleague: build a recognizable identity Branding is what makes you unique. It’s not just about a pretty logo or catchy name — it's the daily experience you offer your customers. Here’s how to develop your branding: Define your unique value proposition: zero-km ingredients, traditional dishes, cozy atmosphere? Tell your story: why you opened, what drives you in the kitchen, what your values are. Keep consistency in everything: from the menu to the website, from music to decor. Projects like Caro Collega help restaurateurs build a strong and consistent identity that earns loyal customers. That’s why, together with my Dream Team, we created a complete Method. Discover it in this story! Local SEO: get found by hungry people near you Optimize your Google Business profile. Use local keywords like “trattoria... --- ### Restaurant Marketing: how to increase visibility and attract more customers > Restaurant marketing is one of the most powerful tools for attracting new customers and building loyalty with existing ones. Learn more! - Published: 2025-05-29 - Modified: 2025-05-29 - URL: https://carocollega.com/en/restaurant-marketing-increase-visibility/ - Categorie: Marketing, Tips - Tag: caro collega horeca, digital marketing for restaurant, restaurant marketing - Priorità di traduzione: Opzionale Il restaurant marketing is one of the most powerful tools for attracting new customers and building loyalty with those who already know your venue. If you're not sure how to use it effectively, don’t worry: in this article, I’ll reveal the most effective strategies you can apply to your restaurant to boost visibility and, as a result, attract more customers. Summary: Why restaurant marketing is essential The most effective marketing channels Practical strategies for successful ad campaigns The importance of a tailored approach How Caro Collega can help your restaurant grow Why restaurant marketing is essential In today’s highly competitive landscape, serving delicious food or providing flawless service is no longer enough. To build a strong base of loyal customers, you need to invest in restaurant advertising. With a targeted strategy, you can make your restaurant known to those who haven’t tried it yet, while also strengthening your bond with regulars. Marketing also allows you to: Increase your visibility through the right channels. Build loyalty with exclusive offers and content. Create a unique identity that sets you apart from competitors. Share your restaurant’s story with the widest possible audience. Not investing in marketing means leaving the spotlight to your competitors. Now more than ever, standing out is essential to rise above the noise of a crowded market. The most effective marketing channels In my experience, there’s no one-size-fits-all strategy. The key is combining the right channels to reach your goals. Generally speaking, I believe the following are the most effective... --- ### Restaurant consultants: the Caro Collega method guide > In the Ho.Re.Ca. sector, the support of restaurant consultants is essential to improve business and increase revenue. Discover our Method. - Published: 2025-05-15 - Modified: 2025-05-15 - URL: https://carocollega.com/en/restaurant-consultants-caro-collega-guide/ - Categorie: Tips - Tag: caro collega, food and marketing, hotel advertising, restaurant advertising - Priorità di traduzione: Opzionale In the restaurant industry, the support of restaurant consultants is essential to improve the visibility of your business and increase revenue. Beyond excellent food, a successful restaurant must rely on an effective digital strategy that integrates online reservations, social media promotion, and a targeted marketing plan. In this article, I’ll explain how to optimize the management of your restaurant through the best digital marketing techniques. Summary: What does restaurant consulting mean? Restaurant reservations: the importance of digital platforms. Dream team marketing: building a winning team for your restaurant's success Food and marketing: promoting your restaurant with quality content Marketing for restaurants: a constantly evolving world What does restaurant consulting mean? When we talk about restaurant consultants, we refer to expert professionals who support restaurateurs in developing marketing and business strategies. These experts analyze the market, identify the strengths and weaknesses of the restaurant, and propose concrete solutions to improve management and increase profits. For example, the Metodo Caro Collega was specifically created to help restaurants and hotels grow their business by leveraging the power of web marketing. Our consultants work on a wide range of areas, from visual content creation to ad campaign management, ensuring that every step of the process is optimized to deliver measurable results. Consulting helps implement a tailored digital strategy, aimed at reaching the right customers and maximizing return on investment. Restaurant reservations: the importance of digital platforms Today, having an efficient restaurant reservation system is essential to ensure a smooth and hassle-free customer experience. Many... --- ### Food and marketing: the practical guide for your restaurant > he concept of food and marketing is essential to turn your culinary passion into a successful business. Discover our guide! - Published: 2025-05-15 - Modified: 2025-05-15 - URL: https://carocollega.com/en/food-and-marketing/ - Categorie: Marketing, Tips - Tag: hotel marketing, marketing and communication, restaurant advertising, restaurant marketing The concept of food and marketing is essential to turn your culinary passion into a successful business. Opportunities are out there. For instance, according to recent statistics, in 2023, Italian household spending in the restaurant industry reached €92 billion, surpassing pre-pandemic levels and marking a 7% increase compared to the previous year. But without an effective marketing strategy, your restaurant risks remaining a well-kept secret. Summary In this article, you’ll discover: Restaurant marketing: know your customers Marketing for hotels and restaurants: your brand is the soul of your restaurant Dear Colleague, here’s how to fill your tables with digital tools (and more) Other details you shouldn’t overlook Dear Colleague: your ally for food marketing Restaurant marketing: know your customers To truly grow, you need to understand who your customers are, what they want, and what brings them back. Talk to them, ask for feedback, and observe their habits. Analyze reviews — they’re a goldmine of insights. Define your buyer persona: a clear profile of your ideal customer. Did you know that over 65% of consumers read online reviews before choosing a restaurant? Remember: attracting is not enough — you also need to retain. That’s why you must not overlook restaurant marketing. Marketing for hotels and restaurants: your brand is the soul of your restaurant A brand is not just a logo or a name. It’s the experience you offer, the identity you communicate, the emotion you leave behind. What’s your unique proposition? Traditional cuisine? Cozy atmosphere? Breathtaking view? Tell your... --- ### Restaurant advertising: stand out and rise above the competition > Restaurant advertising is essential to get noticed, attract new customers, and strengthen your reputation. Learn more! - Published: 2025-04-29 - Modified: 2025-05-15 - URL: https://carocollega.com/en/restaurant-advertising-stand-out-rise-above-competition/ - Categorie: Marketing - Tag: caro collega, digital marketing, marketing for hotel, marketing for restaurants Today, restaurant advertising is a key lever to gain visibility, attract new customers, and build your reputation. Living and breathing marketing and ristorazione, I’ve learned that food quality alone isn’t always enough to guarantee success. In this article, I want to share the advertising strategies that have truly worked for me—so you can apply them to your own business. Summary: Why investing in restaurant advertising is a must today The most effective advertising channels Practical ideas for successful campaigns Marketing per hotel The importance of a tailored strategy How the Metodo Caro Collega can help you Why investing in restaurant advertising is a must today Competition is fierce: new places open every week, and customers have more choices than ever. Advertising allows you to: Reach people who don’t know you yet Build loyalty among past visitors Create a strong identity in your customers’ minds Tell your restaurant’s story Choosing not to advertise today means giving space to your competitors. The most effective advertising channels In my experience, the best results come from a mix of digital tools and offline activities. Here are the channels you should focus on: Google Ads: perfect for reaching people actively searching for a restaurant in your area. Geolocated keyword campaigns like “restaurant ” are extremely powerful. Facebook and Instagram Ads: great for evoking emotions and inspiring. With quality images and storytelling, you can build an emotional connection with future customers. Collaborations with local influencers: working with the right food creators helps you get noticed by... --- ### Marketing Strategies for Hotels in the Digital Age (Part 2) > A hotel can implement various marketing strategies to increase bookings and turnover. Let's look at the most important activities (part 2) - Published: 2023-09-19 - Modified: 2023-10-26 - URL: https://carocollega.com/en/marketing-strategies-for-hotels-in-the-digital-age-part-2/ - Categorie: Marketing, Tips - Tag: hotel, marketing In the first part of “Marketing Strategies for Hotels in the Digital Age”, I focused on the existing dichotomy in the Hotellerie sector, where Hoteliers who stereotyped their behavior with respect to their competitors and have done the exact same promotion activities, complaining about the mediocre results they obtain, and enlightened Hoteliers who understood that the world is becoming increasingly more digital and they want to develop an extra revenue directly proportional and a"ributable to modern strategies and tools. And constantly increasing their performances. That is why I decided to share these thoughts on a topic I have snubbed for too many years: Hotel Marketing and especially Digital Marketing, which can be the differentiating element in a way where "online" people represent 90% of your potential customers. I am Giancarlo De Leonardo, a former fellow hotelier and restaurateur, now founder of Caro Collega, a community of enlightened hoteliers who want to understand how to ride the opportunities that the digital revolution makes available to the Hotel industry as well. Below, dear Hotelier colleague, you will find some considerations from my experience with the Digital Dream Team that I put together in order to improve the digital positioning of Hotels like yours. In the first part of the reflection, I analyzed some of the main activities regarding marketing strategies for hotels, such as website optimization, SEO and local SEO and content marketing. In this second part we will look at two other very important activities, such as social media marketing for... --- ### Marketing Strategies for Hotels in the Digital Age (Part 1) > A hotel can implement various marketing strategies to increase bookings and turnover. Let's look at the most important activities - Published: 2023-09-13 - Modified: 2023-10-25 - URL: https://carocollega.com/en/marketing-strategies-for-hotels-in-the-digital-age-part-1/ - Categorie: Marketing - Tag: hotel, marketing Over the years, talking and working with many hotels, I have realized that in the Hotellerie industry there is a dichotomy similar to the one we find in many other industries; one one side, we find hoteliers who have stereotyped their behavior to one similar to their competitors and do the exact same promotional activities, complaining about the poor results they get, while on the other there are enlightened hoteliers who have realized that the world is increasingly digital and want to develop additional revenue that is directly proportional and attributable to modern strategies and tools. And they are increasingly increasing performance. This is why I decided to share these thoughts on a topic I have snubbed for too many years: Marketing for Hotels and especially of Digital Marketing can be the differentiating element in a way where people "online" represent 90% of your potential customers. I am Giancarlo De Leonardo, a former fellow hotelier and restaurateur, now founder of Caro Collega, a community of enlightened hoteliers who want to understand how to ride the opportunities that the digital revolution makes available to the Hotel industry as well. Below, dear friend Hotelier, you will find some considerations from the experience I have gained together with the Digital Dream Team of Caro Collega to improve the digital positioning of Hotels like yours. In this article Website Optimization SEO and Local SEO Content Marketing Website Optimization Website optimization is the cornerstone of any hotel digital marketing strategy. In an age when a... --- ### Landing page to generate extra revenue > Landing page are a fundamental tool for hotels and restaurants that want to generate extra revenue. Let's see how to use them - Published: 2023-09-06 - Modified: 2023-10-27 - URL: https://carocollega.com/en/landing-page-to-generate-extra-revenue/ - Categorie: Marketing, Tips - Tag: hotel, marketing, ristorante During the years I was a Restaurateur and Hotelier, I used to complain that the turnover never reflected the hours I was spending to work. At that time, I was doing everything I could get my hands on: helping in the kitchen, waiter, stock boy, concierge, salesman, grocery clerk since no one could do things the way I did them. Unfortunately, I didn’t spend much time thinking about how to adapt the business to a world that was no longer the same, convinced that word of mouth would solve all my problems. Today, considering the mistakes I made, I devote most of my time to disseminating what, together with the Caro Collega Digital Dream Team, I put into practice every day. Teaching how it is possible to generate revenue directly attributable to digital strategies and techniques is our Mission and Hotels and Restaurants are the perimeter within which we like to move. Among the most effective tools every marketer has at his/her disposal are Landing Pages (LP) and if you have a Hotel or Restaurant and have never developed one or more landing pages, it means you have missed an opportunity to add extra revenue to what you are normally generating. In this article I will try to explain why landing pages are a tool your Hotel or Restaurant cannot do without. I am Giancarlo De Leonardo former Restaurateur and Hotelier, founder of Caro Collega, a community of enlightened Restaurateurs and Hoteliers whose goal is to develop extra turnovers through... --- ### How Copywriting Can Revolutionize Hotels and Restaurant > Copywriting is an activity that is often underestimated, but can bring many benefits to your Hotel or Restaurant. Let's see how - Published: 2023-09-05 - Modified: 2023-10-27 - URL: https://carocollega.com/en/how-copywriting-can-revolutionize-hotels-and-restaurant/ - Categorie: Marketing - Tag: hotel, marketing Let's begin with some numbers: a population of 59 million individuals, 78 million smartphone connections, 51 million internet users, and 44 million active social media users. Nearly 6 hours a day are spent on the internet and about 2 hours are spent daily on social media. These are the figures from the digital report 2023 by “We Are Social/Hootsuite” regarding the Italian situation that I want to reflect on with you. Because for too many years, I complained that I didn't have enough customers for my Hotel or Restaurant, but the reality was different: I was not looking in the right place. I was not adopting the right strategies. I was relying on the wrong people. If you are a hotelier or restaurateur, you can generate additional revenue by intercepting the audience interested in your Hotel or Restaurant found on the Internet and Social Media. Without ifs and buts. Especially without a choice, since so many fellow Hoteliers and Restaurateurs are doing it and by doing so, they are gaining a competitive advantage that will become increasingly difficult to achieve. That is why today I am going to talk to you about Copywriting, which is a mix between an art and a science that aims at creating persuasive texts which will lead people to take a specific action such as signing up for a newsletter or visiting a website, or booking a hotel or a table at a restaurant. I am Giancarlo De Leonardo, former Hotelier and Restaurateur, founder of... --- ### Google Ads and Local campaigns for Restaurants > Google Ads is the tool that allows you to acquire more customers through Local campaigns. Let's see what they consist of - Published: 2023-08-07 - Modified: 2023-10-27 - URL: https://carocollega.com/en/google-ads-and-local-campaigns-for-restaurants/ - Categorie: Marketing - Tag: marketing 70% is the number of searches that have a Restaurant as their subject according to Google. So much so that the Mountain View giant has thoughtfully added GPS and Restaurants to the name of its Google Maps APP. If you are a Restaurateur and you are looking for new customers for your Restaurant you should definitely read this article because it can be metaphorically an artificial pond full of fish that are easier to bait. I am Giancarlo De Leonardo former Restaurateur and Hotelier and founder of Caro Collega, a community of enlightened entrepreneurs with the goal of adding extra revenue directly proportional to integrated digital marketing activities. I, too, for many years complained about having fewer and fewer customers, without putting in the proper effort to intercept them. Now I am very clear that I was fishing in the wrong pond (the one where the fish were over! ) or rather that the lakes to fish in are others! In this article The generic search for a Restaurant on Google and the specific search on Google Maps Google Ads and Local campaigns Tips for optimizing your Google My Business profile 3 Essential Local Campaigns for your Restaurant Conclusions The generic search for a Restaurant on Google and the specific search on Google Maps 90% of people, depending on their nationality and digital familiarity, when they go on vacation to Italy or abroad, book their flight and hotel online before they leave using normal Google search. Once they arrive at... --- ### How to Use Facebook Suite for Hotels > Facebook suite is the Facebook platform for managing Facebook and Instagram channels and interacting with the target - Published: 2023-08-03 - Modified: 2023-10-30 - URL: https://carocollega.com/en/how-to-use-facebook-suite-for-hotels/ - Categorie: Tips - Tag: facebook, hotel, marketing Dominate the principles and you will dominate the business! I had always underestimated this phrase because when I was a Hotelier and Restaurateur, I was too busy with operations and had no desire or energy to deal with anything else. Meanwhile, the world was becoming more and more digital and I pretended not to notice. Instead, in the digital age, an online presence is crucial for any business, especially in the hospitality industry. Hotels are not exempt from this need, and one of the most powerful tools at their disposal to reach their target audience remains Facebook, which has over 2. 5 billion active users. With the introduction of Facebook Suite, the opportunities to interact with customers and promote your property are greater than ever. I'm Giancarlo De Leonardo, a former Hotelier and Restaurateur and founder of Caro Collega, a community of entrepreneurs, managers and hospitality professionals who aim to empower themselves digitally. In this article, we will explore what Facebook Suite can do for hotels as well, because if you understand its potential you can use it either directly or through your associates or your web agency of choice to maximize your online presence and increase bookings. In this article What is Facebook Suite? Optimize your Facebook and Instagram channels Benefits of Facebook Suite Conclusions What is Facebook Suite? Before diving into the details, it is essential to understand what exactly Facebook Suite is. Basically, it is a single management panel that can be reached from both mobile and... --- ### ChatGPT at the service of your Hotel or Restaurant > ChatGPT is the artificial intelligence tool that can help your hotel or restaurant increase turnover. Let's see all the advantages - Published: 2023-07-28 - Modified: 2023-10-30 - URL: https://carocollega.com/en/chatgpt-at-the-service-of-your-hotel-or-restaurant/ - Categorie: Marketing - Tag: marketing I admit it, I have been quite a fool for too many years. Years spent between Hotels and Restaurants where I have been both an entrepreneur and a manager. Always committing the same mistake, which I will reveal to you in a moment after making some necessary premises to contextualize my reflections. Meanwhile, let me introduce myself: I am Giancarlo De Leonardo, hotelier and restaurateur until 2018, now founder of Caro Collega Horeca. A community where yours truly has mixed his experience as an insider with the one borrowed over the past few years in the world of innovative startups and digital markets, with the goal of packaging a Method that allows Hotels and Restaurants to add extra revenue directly proportional to the investments made in technology and digital. Meaning: filling all the rooms in your hotel or all the tables in your restaurant every day. Ready? Let's get going. In this article An incredible story Artificial intelligence at the service of Hotels and Restaurants Conclusions An incredible story Escopazzo wine & cocktail bar, The Place music club, Travelrounders tour operator, Poltu Quatu Resort... until 2017 I always did more business than economics, despite a degree taken studying Philip Kotler's 4 P's. Then, darkness. In recent years I was accumulating more "pats on the back" than money in the bank, and making ends meet was a problem. I had lost my compass. I didn't realize that the world had changed, instead I had stayed the same. Advertising is "the soul... --- ### Google Bard, artificial intelligence for Hotels and Restaurants > Google bard is the latest development from Google, the artificial intelligence competitor to ChatGPT. Let's see how it can be useful - Published: 2023-07-24 - Modified: 2023-10-30 - URL: https://carocollega.com/en/google-bard-artificial-intelligence-for-hotels-and-restaurants/ - Categorie: Marketing - Tag: marketing - Priorità di traduzione: Opzionale For too many years I was just another Hotelier and Restaurateur. I was caught up in so many daily activities that I didn’t have any time lee during the day. But they were not the right ones because "if you don't understand, either you will not act or you will act badly”. But if you understand you can develop extra revenue for your Hotel or Restaurant directly proportional to the investment made. And gain that competitive advantage needed to make your business thrive in an increasingly competitive and global market. I am Giancarlo De Leonardo, a former hotelier and restaurateur and founder of Caro Collega, a community of enlightened Hotel and Restaurant entrepreneurs and managers who care about the hospitality industry and are intent on creating a new generation of industry players: the digitally emancipated ones. That is why I invest time and resources in outreach activities on this Blog, or on Instagram, Facebook, TikTok, YouTube, in short anywhere there is a chance to intercept a hotelier or restaurateur whom I consider as "lost sheep "to be brought back to a digital fold”. Basically the same situation in which I was until 5 years ago. In this article you will find explained in "ospitalese," the language I like to speak because it is understandable to all hoteliers and restaurateurs, some useful information about what an Artificial Intelligence is and how it can impact the Hotel and Restaurant industry. In particular, we will talk about Google Bard, which is the Artificial... --- ### Consulting in the restaurant business: is it really important? > Consulting in the restaurant business is a must for restaurateurs who want to increase bookings and turnover every day - Published: 2023-07-14 - Modified: 2023-10-31 - URL: https://carocollega.com/en/consulting-in-the-restaurant-business-is-it-really-important/ - Categorie: Marketing - Tag: marketing, ristorante, ristorazione - Priorità di traduzione: Opzionale In my life I have opened and closed many restaurants. I have made many mistakes and failed several times. That is why I am writing these articles today, which are intended to help my "dear colleagues" in avoiding to repeat the same mistakes I did. Because if you don't understand, you either won’t act or you will act badly, while if you understand, you can generate extra revenue directly proportional to the investment made. The assumption is simple: we live in a digital society where people are interconnected and spend so much time online, on smartphones, tablets and personal computers. This is where you should amplify your restaurant's presence to intercept an audience in line with your proposition. In here, “amplify” means to advertise, because as you know advertising is the soul of commerce, only in a digital world it is different from what you are used to. Therefore, if you have a restaurant (or a Hotel), you have to be present where 90% of yours are and advertise otherwise your business is at risk of extinction. No ifs or buts. I am Giancarlo De Leonardo, former Restaurateur and Hotelier, founder of Caro Collega, a club of enlightened entrepreneurs in the Ho. Re. Ca. sector who have realized that they can generate extra turnover thanks to the opportunities inherent in digital marketing. In the following article I will tell you how I self-sabotaged myself for too many years losing time, family, money, and peace of mind. Of course, at the... --- ### Hotel consulting: innovate, invoice, and reduce costs (p.2) > Hotel consulting is increasingly important to maintain the positioning acquired by the hotel and to increase turnover (part 2) - Published: 2023-07-10 - Modified: 2023-10-31 - URL: https://carocollega.com/en/hotel-consulting-innovate-invoice-and-reduce-costs-p-2/ - Categorie: Marketing - Tag: hotel, marketing - Priorità di traduzione: Opzionale In my "early professional life," I was also a hotelier, and I know very well the anxieties and fears of those who run a Hotel in today's day and age. This is why I have undertaken a challenging outreach activity, including hotel consulting, where I explain how to break down the wall of distrust on digital marketing for hotels is mandatory to stay competitive and avoid having to sell your business and, therefore, a piece of Italy. I am Giancarlo De Leonardo, a former hotelier and restaurateur, founder of Caro Collega, a club of enlightened entrepreneurs in the Ho. Re. Ca sector that helps me spread that digital culture necessary for a Hotel (or Restaurant) to be competitive in our days. The starting point is simple: 90% of customers are online all day long, and if you don't re-organize your Hotel to be present where they are, you risk extinction! Above all, you cannot think that being present on the OTAs (Booking, Expedia, Trivago, etc. ) is enough! Consequently, I wrote the first part of this article sharing with you my thoughts on how a hybrid digital approach can be a viable solution. Mixing the skills and industry knowledge of some of the Hotel's staff with those of a Digital Dream Team that is "committed" to the achievement of results (through a satisfied or reimbursed clause) is one way you can keep costs down and increase revenue. And in this second part of the article, I will elaborate on these... --- ### Hotel consulting: innovate, invoice, and reduce costs (p.1) > Hotel consulting is increasingly important to maintain the positioning acquired by the hotel and to increase turnover (part 1) - Published: 2023-07-06 - Modified: 2023-10-31 - URL: https://carocollega.com/en/hotel-consulting-innovate-invoice-and-reduce-costs-p-1/ - Categorie: Case studies, Marketing - Tag: hotel, marketing - Priorità di traduzione: Opzionale I am Giancarlo De Leonardo, former Hotelier and Restaurateur, founder of Caro Collega, a club of enlightened entrepreneurs fighting for the digital independence of hospitality operators, and today I am also involved in hotel consulting. The opportunity I have is to leave the Ho. Re. Ca. industry a better place than I found it, especially able to align with the new digital world. That is why I dedicate so many hours daily to spreading the principles of digital marketing applied to Hotels and Restaurants, because today it is no longer enough to have a well-positioned Hotel to be successful. And I do not see Italy or any other country where hotel chains and restaurants are owned and managed by international entrepreneurs. That would be a form of standardization for Hotels and Restaurants that I would gladly do without. In this article, with the perspective of a former hotelier who knows the dynamics present in a hotel, I will share with you what I call a hybrid digital approach. Since digital marketing activity is critical to a hotel's revenue development, we create collaboration between internal marketing and salespeople and an external Digital Dream Team. But let's now look at the potential of digital marketing, as well as a concrete case study. In this article The changing digital landscape Competencies Case study The changing digital landscape 7 years ago, I lee my job as a restaurant manager and entrepreneur and entered the business of innovative startups and hotel consulting. It’s over there... --- ### Why is a digital menu important for a restaurant? > The digital menu has become crucial for restaurants, in order to facilitate the user's choice, but also to increase visibility - Published: 2023-06-30 - Modified: 2023-11-20 - URL: https://carocollega.com/en/why-is-a-digital-menu-important-for-a-restaurant/ - Categorie: Marketing, Tips - Tag: marketing - Priorità di traduzione: Opzionale We are in an increasingly digital world and we all know that. Unfortunately, however, we keep seeing only the things that are convenient for us, and with great difficulty we are inclined to step outside our comfort zone. I made this brief introduction because for many years I was a restaurateur and hotelier making the mistakes I talk about in these articles. Mistakes that I have paid dearly for and that I would hate for you to continue to make. Therefore, let's cut to the chase and if you are interested in knowing why it is important for every restaurant to have a digital menu to decline on every touch point with a potential customer, follow me in this reading. Just a few minutes to understand, put into practice and start generating the extra revenue you're giving up today! I am Giancarlo De Leonardo, a former restaurateur and hotelier and founder of Caro Collega, a club of enlightened entrepreneurs who fund the fight for digital empowerment of hospitality workers. If I can afford to disseminate these concepts, it is because of them. In this article Digital transformation and the consequences for a restaurant menu The benefits of incorporating a digital menu Greater transparency and increased visibility Conclusions Digital transformation and the consequences for a restaurant menu In recent years, the hospitality industry has undergone a major transformation due to the advent of digital technologies. Restaurants, especially, have experienced a significant change in information management and customer relations. In this context,... --- ### Data analysis for a hotel or restaurant > Data analysis is essential for every restaurant and hotel, since it helps us make decisions to increase turnover - Published: 2023-06-28 - Modified: 2023-11-21 - URL: https://carocollega.com/en/data-analysis-for-a-hotel-or-restaurant/ - Categorie: Marketing, Tips - Tag: hotel, marketing - Priorità di traduzione: Opzionale I have been a hotelier and restaurateur for many years with the myopia typical of those who do this job and have neither time nor desire to get out of their comfort zone and learn new things. That is why I lost so much money, but today I am here to tell you that having found a "purpose" (purpose) in life: to help my "fellow" restaurateurs and hoteliers understand and ride the opportunities that the digital revolution is also offering the hospitality industry. Only in this way can we save restaurants and hotels from being taken over by large international groups that would distort our country. I am Giancarlo De Leonardo, a former hotelier and restaurateur, founder of Caro Collega and in this article I will share with you the importance of data, in particular data analysis, that is, the indispensable information to make the right decisions. Obviously you are a hotelier or a Restaurateur and it is not easy to be up to date even on the impact that the digital revolution is having in Italy. Consequently I decided to help you and in this article I will comment on the highlights of the Digital 2023 report that We are social and Hootsuite publish every year. I don't think any of your consultants or associates have told you about it yet because that's what happened to me when I was a hotelier and restaurateur. Translated into "ospitalese" the language understood by everyone in the industry, you know what that... --- ### Attracting users to a restaurant or hotel's website > In an increasingly digital world, having a high-performance website is essential for the success of restaurants and hotels. - Published: 2023-06-23 - Modified: 2023-11-21 - URL: https://carocollega.com/en/attracting-users-to-a-restaurant-or-hotels-website/ - Categorie: Marketing - Tag: hotel, marketing, ristorazione - Priorità di traduzione: Opzionale In an increasingly digital world, having a performing website is essential for the success of your Restaurant or Hotel. The reason is simple: when you need to search for a Hotel or Restaurant, what do you do? I am Giancarlo De Leonardo, former Hotelier and Restaurateur, founder of Caro Collega, a club of enlightened entrepreneurs fighting for the digital empowerment of the hospitality industry. That is, they want to understand how to generate extra revenue through the opportunities that the digital revolution offers in the hospitality industry, as well. If you are tired of relying on Word of Mouth or if you are tired of making a living from the customers that Booking. com or TheFork or similar tools send you, this article is a starting point toward the process of digital enlightenment. A process I know very well because it has affected me too, given the fact that after more than 20 years as a manager and entrepreneur in the industry, I am now involved in digital marketing. Translated into "ospitalese" the language I understood best when I was in this business, together with a Digital Dream Team I generate extra revenue in a modern and sustainable way, including for Hotels and Restaurants. This article takes its cue from one of the biggest mistakes I made when I was a hotelier and restaurateur: underestimating everything I didn't know! And one of those mistakes was about the website, that is, your digital home, which needs to be taken care of... --- ### How to advertise for a Hotel or Restaurant? > Advertise is the fastest way to make your company known, find new digital customers and increase turnover. let's see how - Published: 2023-06-21 - Modified: 2023-11-22 - URL: https://carocollega.com/en/how-to-advertise-for-a-hotel-or-restaurant/ - Categorie: Marketing - Tag: hotel, marketing, ristorazione - Priorità di traduzione: Opzionale "Advertising is the soul of commerce": this is an immutable principle that will never change. So, if you are an Hotelier or a Restaurateur you have to do what your grandfather or father did before you: you have to advertise your business. With only one difference: you have to be present where your potential customers are, that is on the digital landscape, i. e. on the Internet, social and entertainment platforms. I am Giancarlo De Leonardo former Hotelier and Restaurateur, founder of Caro Collega, a club of enlightened entrepreneurs in the hospitality industry who care about the country where they live and the work they do. Above all, they have realized that without marketing, their Hotels or Restaurants are weak and easy prey for foreign entrepreneurs and groups who want to expand and buy pieces of our country. In this article I will turn a light on the opportunities of advertising i. e. , "online" advertising, the fastest way to make your business known and find new digital customers. The fact of the matter is simple: if you don't advertise online professionally, you are giving up 90% of your potential customers who spend their time on the Internet, social media and entertainment platforms. Why settle for struggling in a sea where there are only 10 percent of the fish and give up the ocean where there are 90 percent? In this article Traditional advertising vs. digital advertising What is Advertising? Google Ads and Social ads Conclusions Traditional advertising vs. digital... --- ### Social Media Management for Hotels and Restaurants > In an increasingly connected and digital world, you need to be present with your hotel or restaurant on the most important social media - Published: 2023-06-15 - Modified: 2023-11-22 - URL: https://carocollega.com/en/social-media-management-for-hotels-and-restaurants/ - Categorie: Marketing - Tag: hotel, marketing, ristorazione - Priorità di traduzione: Opzionale Social Media Management is a key activity in an integrated digital marketing plan for your hotel or restaurant and in this article, I will try to explain to you in "ospitalese," the language I also spoke until 5 years ago. It's actually very simple: do you want to add additional revenue directly proportional to the investment made? If you feel old for such talk, see how to request early retirement, because you are condemning the company you run to a certain end! I am Giancarlo De Leonardo, founder of Caro Collega, and until a few years ago I too was an entrepreneur and manager for hotels and restaurants. Today my first activity is to explain how you can increase your turnover by integrating digital marketing activities within your business. That is, bill more by increasing the number of reservations and/or the value of the average price charged. In this article Which social media outlets to be on and why Why is social media management so important? Why is professional social media management necessary? On which social media should a Hotel or Restaurant have a presence? How to manage Facebook, Instagram and TikTok pages? Conclusions Which social media outlets to be on and why In an increasingly connected and digital world, you need to have a presence with your hotel or restaurant on the most important social media. People, meaning your potential customers, spend hours on Facebook, Instagram, TikTok, WhatsApp, YouTube, Telegram, Messenger or Pinterest. If you want to add extra... --- ### Scale up Google with a SEO strategy for Hotels and Restaurants > SEO is one of the main activities capable of increasing bookings and turnover for your hotel or restaurant. Let's see how - Published: 2023-06-13 - Modified: 2023-11-29 - URL: https://carocollega.com/en/scale-up-google-with-a-seo-strategy-for-hotels-and-restaurants/ - Categorie: Marketing - Tag: hotel, marketing, ristorante, seo - Priorità di traduzione: Opzionale What happens if you perform an incognito Google search that has as its subject "hotel Rome," "boutique hotel center," "hotel near piazza di Spagna," or "restaurant Rome," "seafood restaurant," or "restaurant for spaghetti carbonara," or "best restaurant in Rome"? If you are a Hotelier or a Restaurateur or simply want to understand how Google collects information about your business, cataloging the data and presenting them as an answer to your potential customers, this is the article for you. I am Giancarlo De Leonardo, a former hotelier and restaurateur, founder of Caro Collega and my goal is to help Hotels and Restaurants develop additional revenue directly attributable to digital marketing activities. And SEO as you have realized, is one of them. In this article What is SEO and why is it important for hotels and restaurants Google: The Power of Search Local Search Results: local SEO for Hotels and Restaurants Conclusions What is SEO and why is it important for hotels and restaurants SEO, which stands for Search Engine Optimization, is a set of strategies and practices that aim to improve your website's ranking on search engines such as Google. The goal is to achieve a prominent position in relevant search results for your hotel or restaurant, thereby increasing the likelihood that people will find and visit your website and make a reservation. SEO plays a critical role in the success of your hotel or restaurant for several reasons: Increased Visibility: being visible on search engines is essential to being found... --- ### Hotelier or Restaurateur, are you a Leader? > Even if you are a hotelier or restaurateur you have to behave like a leader. Let's see the 17 rules established by Ferrero for a good leader - Published: 2023-06-08 - Modified: 2023-11-30 - URL: https://carocollega.com/en/hotelier-or-restaurateur-are-you-a-leader/ - Categorie: Marketing, Tips - Tag: hotel, marketing, ristorazione - Priorità di traduzione: Opzionale Being a leader is not easy, especially if you are a hotelier or restaurateur. In general, few stories in the global industry landscape are as emblematic and resonant as the one of Ferrero. Founded more than 70 years ago by Michele Ferrero, the company has grown into an international giant known for its wide range of sweet treats. One of the pillars of Ferrero's success has been a document, "The 17 Rules of Leadership," written by Michele Ferrero more than 40 years ago. These rules, designed as guidelines for the company's leaders and managers, have been a key reference point in managing personnel and building a successful corporate culture. Decades later, these rules have not lost their relevance. On the contrary, with their extraordinary foresight and modernity, they are more relevant than ever. The principles expressed in these rules, based on respect, communication, participation, and humanity, can be successfully applied in any industry, including the hospitality industry. For an enlightened hotelier or restaurateur, the application of these rules can be a key to ensuring the lasting success of their businesses. In an ever-changing and highly competitive industry like hospitality, these rules can provide a solid, people-oriented framework that can foster both business growth and customer satisfaction. That is why Michele Ferrero's 17 rules still represent a treasure trove of wisdom from which every hotelier and restaurateur can draw inspiration. In this article The first 5 rules of leadership The 10 basic rules of leadership The last 2 rules of leadership... --- ### Artificial Intelligence for Hotels and Restaurants > Artificial intelligence has been a great opportunity for all businesses. Let's see how it can be exploited by Hotels and Restaurants - Published: 2023-06-06 - Modified: 2023-12-01 - URL: https://carocollega.com/en/artificial-intelligence-for-hotels-and-restaurants/ - Categorie: Marketing - Tag: hotel, marketing, ristorazione - Priorità di traduzione: Opzionale Digital transformation, now fueled by Artificial Intelligence, has been a great opportunity for all companies. Nokia was initially a paper mill. Samsung began as a grocery store. Nintendo produced cards for board games. American Express was a value transportation company. Western Union was founded as a telegram service. Shell was initially an import-export company of shells for collectors. In the tech startup sector, Instagram was founded as a check-in system, YouTube opened as a dating site, Shopify initially was an e-commerce of snowboarding products, Slack initially was a video game company. The spirit of adaptation led the founders of these companies to adapt to the market and offer what customers demanded. That is why they became the giants we all know. What lessons can a hotel or restaurant learn from these stories? The hospitality industry is undergoing unprecedented changes, made even more rapid and dramatic as a result of the pandemic. It is therefore critical to adapt and evolve the business model to remain competitive. This involves getting out of one's comfort zone, innovating and experimenting. I am Giancarlo De Leonardo and together with the Digital Dream Team at Caro Collega, I help Hotels and Restaurants generate additional revenue through digital marketing activities. Which, by the way, are all those activities I used to neglect when I was a hotel and restaurant owner like you. In this article, I will talk about the spirit of adaptation and change. Are you interested in leading your hotel or restaurant into an increasingly... --- ### Horeca Industry and Artificial Intelligence > Artificial intelligence has and will have in the future a fundamental role in the Horeca sector, let's find out all the advantages and risks - Published: 2023-05-31 - Modified: 2023-06-06 - URL: https://carocollega.com/en/horeca-industry-and-artificial-intelligence/ - Categorie: Marketing - Tag: hotel, marketing, restaurant - Priorità di traduzione: Opzionale At the recent AI Forward 2023 event, Bill Gates discussed the future direction of Artificial Intelligence (AI), emphasizing the potential of AI in the making of a personal assistant. In this new era of AI, new challenges and opportunities emerge for various sectors, including the horeca industry. Gates noted that an AI-powered digital personal assistant could outperform the competition by anticipating human needs and performing tasks that users may not have time to do. Such tasks include reading, shopping, and conducting online research, all of which will challenge the hegemony of giants such as Amazon, Google and Microsoft itself. It will be a real revolution based on Artificial Intelligence that will supersede the digital revolution that is still going on and lead to a real radical transformation of the hotel and restaurant industry. I am Giancarlo De Leonardo, I have been an entrepreneur and manager of hotels and restaurants for over 20 years. For the past 5 years, I have founded Caro Collega Horeca, which is dedicated to helping hoteliers and restaurateurs generate additional revenue directly from digital marketing and technological innovation. In this article The Future of Horeca Industry The Impact on Restaurants and Hotels business Next steps The Future of Horeca Industry The race to develop a personal assistant with Artificial Intelligence (AI) can be seen as either a threat or an opportunity for any business, including the hospitality industry. If you are reading this article, it means that you are interested in anticipating future trends and thus... --- ### “Think Different” and the unchanging principles of marketing > With the think different campaign, Apple has applied all the marketing principles that can be used for your hotel or restaurant - Published: 2023-05-29 - Modified: 2023-12-02 - URL: https://carocollega.com/en/think-different-and-the-unchanging-principles-of-marketing/ - Categorie: Case studies, Marketing - Tag: hotel, marketing, ristorazione Apple’s “Think Different” campaign, launched in 1997, has become an icon in the history of marketing and advertising. This campaign was designed in a critical moment for Apple: the company was facing serious financial problems and Steve Jobs, one of the founders, just returned to lead the company and to save its fate. In this article The “Think Different” campaign applied to Hotels and Restaurants 5 lessons from “Think Different” from which a Hotel or Restaurant can get inspiration Conclusion: how “Think Different” may revolutionize the Hotel and Restaurants sectors The “Think Different” campaign applied to Hotels and Restaurants The first parallelism we may notice with the hospitality sector is that today we reached a turning point. We are moving from the Digital Revolution to a Revolution dictated by Artificial Intelligence that will change the way we see reality in a very short time. The core message of the "Think Different" campaign was to celebrate diversity of thought, innovation and creativity. The message was that the people who "think different," who challenge the status quo and dare to change the world, are the ones who actually do it in the end. The second parallelism I want to emphasize is that only hotel and restaurant entrepreneurs and managers who move from a static mindset to a dynamic mindset will succeed in securing a future for their hotel or restaurant. Apple's "Think Different" campaign did not focus on the technical features of Apple's products, but rather on the company's philosophy and what... --- ### The importance of Web Reputation and TripAdvisor > The web reputation for hotels and restaurants is a fundamental aspect to take into consideration to attract customers. - Published: 2023-05-26 - Modified: 2023-12-12 - URL: https://carocollega.com/en/the-importance-of-web-reputation-and-tripadvisor/ - Categorie: Marketing - Tag: hotel, marketing, ristorazione - Priorità di traduzione: Opzionale A restaurant or hotel’s process of selection has radically changed over the past 20 years, mainly because of the digital revolution, especially due to technological evolution and the takeover of Internet. Today, the web reputation is fundamental for each business. I am Giancarlo De Leonardo and after having spent more than 20 years as a manager and entrepreneur in the restaurant and hotel industry, I have founded a digital marketing company, Caro Collega, specialized in filling room after room and seat after seat for restaurants and hotels, each and every day. In this article How the selection process of a Hotel or Restaurant has changed in the past 20 years The common mistake made by Hotels or Restaurants: auto-reference The centrality of web reputation The role of TripAdvisor Conclusions How the selection process of a Hotel or Restaurant has changed in the past 20 years Twenty years ago, the selection process of a Hotel or Restaurant was: Information gathering: it was mainly done through offline sources such as printed tourist guides, advertisements, word of mouth, or simply by physically visiting the place. Evaluation of options: this was limited to available information. User reviews were not easily accessible, making it more difficult to compare different options. Booking: Reservations were mainly made via telephone, through a travel agent, or directly at the hotel or restaurant. Today, however, the process of choosing a Hotel or Restaurant is: Searching online: Most people begin their search online, using search engines such as Google or review... --- ### Hotelier or Restaurateur, are you constantly searching for staff? > The first problem that haunts a hotelier or restaurateur today is the lack of staff, both qualified and unqualified. - Published: 2023-05-23 - Modified: 2023-12-12 - URL: https://carocollega.com/en/hotelier-or-restaurateur-are-you-constantly-searching-for-staff/ - Categorie: Marketing, Tips - Tag: hotel, ristorazione - Priorità di traduzione: Opzionale The first problem that worries a Hotelier or Restaurateur is the lack of staff, either qualified or not. When I as well, Giancarlo De Leonardo, used to work in the hospitality sector, there were days where I hoped no customers showed up because I had no clue on how to serve them. Or I would have risked to serve them badly and as such I would have achieved a series of negative consequences and reviews. In this article Introduction Current situation Static and dynamic mindset Chief Happiness Officer Conclusions Introduction The world has changed, we are living the end of the digital revolution, and we are entering into the era of Artificial Intelligence, we can’t keep seeking staff for our restaurant or hotel as we used 20 years ago. Today's young people are "digital natives," they have completely different needs than those we had; our task is to ensure that they can strike a balance between a life worth living and what are business goals. In this article, I will share with you some thoughts on the topic certain that they can be useful in sparking a constructive debate that will allow us to find solutions. I am Giancarlo De Leonardo, a former hotelier and restaurateur, now a digital popularizer and innovator: the dream I share together with the digital dream team of Caro Collega is to help entrepreneurs and managers in the hospitality industry to understand how to generate additional turnovers through modern strategies and tools derived from the... --- ### Digital Revolution: 6 Lessons from Air,The Story of the Great Leap > Digital Revolution is very import for the Hospitality sector. Let's see togheter six lesson from Air, the story of great lap - Published: 2023-05-22 - Modified: 2023-05-25 - URL: https://carocollega.com/en/digital-revolution-6-lessons-from-air-the-story-of-the-great-leap/ - Categorie: Case studies, Marketing - Tag: hotel, marketing, restaurant If you still don't understand the potential of digital revolution, marketing in general and digital marketing in particular, I recommend you watch 'Air - The Story of the Great Leap'. The film gives us a compelling, enlightening and true American story that can be a source of great inspiration. My name is Giancarlo De Leonardo and after more than 20 years of experience in the hotel and restaurant industry, I am now working in the field of technological innovation and digital marketing applied to the hospitality. The digital revolution of the last 20 years caught me unprepared when I was a manager and entrepreneur in the hospitality sector and at a certain point I stopped and started to dedicate myself full time to how to develop additional revenues directly attributable to digital marketing activities. In this article What the film teaches us The 6 lessons of the film Conclusions What the film teaches us On the other hand, it seems obvious to point out that we all spend many hours online with smartphones in hand, so if you want to understand what we can do to intercept that, follow my blog and you won't regret it. But let's get back to the film, which is inspired by the story of Nike and a young Michael Jordan who, at the beginning of his career, wanted to sign a sponsorship deal with one of the most famous companies of the time, which were Adidas or Converse. In 1984, Nike, which was just... --- ### The importance of building a community > Building a community for hotels and restaurants is important to increase profits. Let's see all the advantages - Published: 2023-05-10 - Modified: 2023-05-25 - URL: https://carocollega.com/en/the-importance-of-building-a-community/ - Categorie: Marketing - Tag: hotel, marketing, restaurant I wrote this article to emphasise the importance for a hotel or restaurant to invest time and financial and professional resources in building a community, online or offline, and the importance this can have in business development. I decided to 'come out' and I am here to tell you how my relationship with digital has changed over the last 5 years. I am sure that my journey can be enlightening for many former hotelier and restaurateur colleagues who now find themselves in the position I was in a few years ago. Because 'if you don't understand you don't act or you act badly'. And you must not continue to see digital as an enemy that makes you throw money away, but you must see it as a valuable ally in which to invest intelligently, with the knowledge that every euro invested will produce a ROI (Return on Investment) of at least 300%. In this article What is a Community? Why create a Community? Useful techniques and strategies Monitor results and create a safe environment Final advice What is a Community? A community is a group of people who share common interests, values, experiences or goals and who interact with each other through different media and platforms such as Instagram, Facebook, YouTube, Whatsapp Business, Telegram, Messenger, Tripadvisor, Google, etc. Communities can form around various topics, such as hobbies, professions, brands, products, services and therefore Hotels and Restaurants. As a matter of fact, every Hotel or Restaurant already has a group of... --- ### Google Ads and Social Ads for Hotels and Restaurants > Google Ads and Social Ads are crucial to increasing visibility, attracting new customers and retaining existing ones. - Published: 2023-05-09 - Modified: 2023-05-23 - URL: https://carocollega.com/en/google-ads-and-social-ads-for-hotels-and-restaurants/ - Categorie: Marketing - Tag: Advertising, hotel, marketing, restaurant In the hospitality industry, as in any business, advertising (or online advertising), especially Google Advertising (Google Ads) and Social Advertising (Social Ads), is crucial to increasing visibility, attracting new customers and retaining existing ones. The concept is simple: Google, Facebook and Instagram have billions of customers online every day and every hour, including those who might be interested in your Hotel or Restaurant. A small fraction of them can be reached organically thanks to the posts you can make on Facebook, Instagram and Google. 99% of potential customers can be reached through paid online advertising campaigns, which can put your Hotel or Restaurant in front of everyone at the moment when a manifest or latent intention is triggered. Google Ads and Meta Ads (which includes Facebook, Instagram and WhatsApp) are powerful advertising platforms that can help hoteliers and restaurateurs to achieve specific marketing goals. In this article, we will explore five different angles on the importance of advertising on Google and Meta and how to make the most of them in the hospitality industry. The abbreviation ads obviously stands for advertising, i. e. advertising on Google and Meta. In this article Maximize online visibility Invest in Digital Advertising Targeting and personalization Measuring success Winning strategies for hotels and restaurants Conclusion Maximize online visibility Online visibility is the key to attracting customers in the hospitality industry. Google Ads and Social Ads (or Meta Ads) offer several options to increase the online presence of your Hotel or Restaurant. In practice this means... --- ### How much money do Hotels and Restaurants lose every day? > Hotels and restaurants lose much money every day, but with a digital marketing plan is possible to growth the revenue and customers - Published: 2023-05-05 - Modified: 2023-05-23 - URL: https://carocollega.com/en/how-much-money-do-hotels-and-restaurants-lose-every-day/ - Categorie: Marketing - Tag: hotel, marketing For over twenty years I was a hotelier and restaurateur. Both when I was in the restaurant business and when I was the general manager of a beautiful tourist destination in Sardinia named Poltu Quatu, my fixed thought was how to fill the tables or rooms of my business, every day. I used to complain with my self and with my staff but We always did the same things. Fortunately, my life has changed and today I am here to share with you my point of view, which is a new starting point. Hotels and Restaurants lose money every day, apparently without anyone caring about this. In this article The myopia of the hotelier or restaurateur Social and vanity metrics The “perfect balance” The Caro Collega method The myopia of the hotelier or restaurateur I was a myopic hotelier and restaurateur. During the seasons (2015/2017) when I was in charge of the Grand Hotel Poltu Quatu, revenues were generated in this way: 4% from the website 53% from OTAs (Booking and Expedia above all) 3% from bookings coming from the chain we were affiliated with (Leading Hotels of the world) 25% through agreements with tour operators 10% from people passing by 5% loyal customers None of the hotel’s revenue was generated by: Advertising campaigns on Google (ads) Advertising campaigns on Facebook and Instagram (ads) SEO (search engine optimization) Video, photo and text content created according to the logic of an editorial plan Whatsapp, Telegram and Messenger Web reputation Tripadvisor, Yelp... --- ### Buying followers on Instagram for Hotels and Restaurants > Instagram is a channel very important for hotels and restaurants. It is essential not to buy followers for so many reasons, let's see them - Published: 2023-04-27 - Modified: 2023-05-25 - URL: https://carocollega.com/en/buying-followers-on-instagram-for-hotels-and-restaurants/ - Categorie: Marketing, Tips - Tag: hotel, marketing, restaurant In recent years, Instagram has developed into an important marketing platform for businesses, especially for hotels and restaurants. Having a large number of followers on Instagram has become an important goal for many of these businesses. But the temptation to buy followers to increase one's 'fan base' can be great. In this article, we will examine why it is not worth buying followers for a hotel or restaurant's Instagram account. In this article How to increase followers on Instagram Back to the roots: why Instagram was born? Opening an Instagram account for a hotel or restaurant Shortcuts to hell: 5 reasons to say NO How to increase followers on Instagram It's the classic $1,000,000 question that all hoteliers and restaurateurs who have started with Caro Collega on a digital marketing journey ask us. In this article I will share with you an uncomfortable but honest answer, because transparency pays off in the long run. Buying 100-1000-10,000-100,000 followers is only a matter of price as there are multiple companies offering this type of service. But what is the competitive advantage if all your competitors can operate in the same way? The stupid and trivial things. Back to the roots: why Instagram was born? Instagram was created in 2010 by Kevin Systrom and Mike Krieger as a mobile photo-sharing application. The idea was to create a social network that would allow users to share their photos quickly and easily, using filters to enhance their appearance and creating a visual feed of images.... --- ### Marketing for Hotels or Restaurants: The Digital Dream Team > Having a digital dream team who work on marketing for hotels and restaurants it is essential for your business - Published: 2023-04-27 - Modified: 2023-05-25 - URL: https://carocollega.com/en/marketing-for-hotels-or-restaurants-the-digital-dream-team/ - Categorie: Marketing - Tag: hotel, marketing, restaurant Digital Marketing for Hotels or Restaurants is increasingly important. Indeed, 90% of potential customers search, find and choose a Hotel or Restaurant 'online'. Relying exclusively on customers intercepted through OTAs, such as Booking. com or Expedia or Metasearch (meta-search engines) such as Trivago or Tripadvisor, can be very reductive, especially since this is what all your competitors do. So how do you differentiate yourself? I am Giancarlo De Leonardo, a former restaurateur and Founder of Caro Collega HoReCa, and for over 20 years I have been involved in developing the business of restaurants and hotels by relying on traditional marketing techniques (posters, flyers, advertising in newspapers or on television). For many years, when I heard about digital marketing for Hotels or Restaurants I thought it was about social media management: facebook and instagram, which of course I managed alone and therefore badly. In 2018 I left the hospitality industry to dedicate myself to the world of innovative startups and here I realised, or rather I became enlightened. I realised how important Digital Marketing is for Hotels and Restaurants, since most potential customers are online. That is why my first commitment is to prevent you from perpetuating the same mistakes I did. In this article I will explain why you need a Digital Dream Team for Hotel or Restaurant Marketing to develop the potential of your online business and how you can make this effort economically viable and above all profitable for developing your business. In this article What is an... --- ### 7 Tips for a Marketing Strategy for a Hotel or Restaurant > Having a marketing strategy fort hotel or restaurant is important for your business. Here are seven tips you can apply - Published: 2023-04-17 - Modified: 2023-05-26 - URL: https://carocollega.com/en/7-tips-for-a-marketing-strategy-for-a-hotel-or-restaurant/ - Categorie: Tips - Tag: hotel, marketing, restaurant This article is addressed to you, Caro Collega (dear colleague), who have either relied on external agencies to take care of your Hotel or Restaurant Marketing, or who have taken care of it yourself. Regardless of your choice, it is important that you remain focused on a few aspects, in particular 7 tips that the Caro Collega Dream Team has identified over the years. Are you ready? Let's look at them together. In this article Goal setting, audience analysis and competitor analysis Channels to be covered and content marketing Analysing and optimising your strategy Goal setting, audience analysis and competitor analysis The first marketing tip for hotels or restaurants is to define SMART objectives, i. e. they must be: Specific: i. e. they must be well focused; Measurable: they must be able to be monitored; Actionable: they must be achievable; Relevant: they must be more important than all the others, otherwise there is a risk of losing focus; Time-based: i. e. they must be achievable within a certain time frame. An example could be: in the next 12 months we aim to increase turnover from direct room sales by 25 per cent. The second marketing tip for hotels or restaurants is to identify a target audience. This involves creating a real identikit of your potential customers. To identify the target audience, demographic and psychographic (behavioural) analyses are useful. Example: male, single, 40 years old, lives in Rome, profession: doctor, earns €100,000 per year. Likes to travel, loves dogs, likes classical... --- ### Marketing for Hotels: how much should you invest? (part 2) > Marketing for Hotels is very important, but the question is: how much should you invest? let's see it together (part 2) - Published: 2023-04-13 - Modified: 2023-05-25 - URL: https://carocollega.com/en/marketing-for-hotels-how-much-should-you-invest-part-2/ - Categorie: Marketing - Tag: hotel, marketing In the first part of this article we looked at why a hotel should invest in digital marketing, what percentage, what activities it could implement thanks to this investment, and what turnover increase goals it could achieve. I am Giancarlo De Leonardo, a former restaurateur and hotelier and founder of Caro Colleague Ho. Re. Ca, and I have a past as an entrepreneur and manager in the hospitality sector, while today I work on developing digital marketing for Hotels and Restaurants together with a Dream Team of professionals under 30. In this article A Dream Team of Digital Professionals The Network of Enlightened Entrepreneurs From Micro to Macro Marketing A Dream Team of Digital Professionals Reading the biography of Steve Jobs, one of the many concepts that stuck with me was that he believed that 'to make an A product you needed a team with exceptional skills and values'. I spent most of my early managerial and entrepreneurial life trying to keep the books balanced. In Italy we know how high the cost of labour is, so my first goal was to save on the salary of the people I had to hire. It was probably one of the biggest mistakes I made, and I will now share with you the thoughts I have matured over the past few years, after I spent a few years among innovative start-ups. In an increasingly competitive and global world, in order to be competitive it is no longer enough to complete a job... --- ### Marketing for Hotels: How much should you invest? (part 1) > Marketing for Hotels is important but the question is: how much should you invest?let's see it together (part 1) - Published: 2023-04-13 - Modified: 2023-05-25 - URL: https://carocollega.com/en/marketing-for-hotels-how-much-should-you-invest-part-1/ - Categorie: Marketing - Tag: hotel, marketing When it comes to marketing for hotels, the question that arises is: how much should you invest? This question is conceptually wrong because it assumes that marketing is a cost, whereas in reality it is a real investment. Consequently, the first thought I want to share with you, caro collega (dear colleague), is to be wary of all those who propose an investment without having defined the objectives to be achieved, which must be specific, measurable, attainable, relevant and time-based. I am Giancarlo De Leonardo, a former hotelier (and restaurateur) and founder of carocollega. com, and my first objective is to clarify and break down the wall of mistrust towards hotel marketing that is unfortunately very frequent in the sector. In this article I will try to answer a question that was buzzing around in my head when I was the General Manager of Poltu Quatu, a beautiful tourist destination in Sardinia that includes a Hotel, a Residence, a Tourist Port, some Restaurants, Bars and Shops. The question was: how much to invest in marketing and how to be sure not to waste money? Integrating a digital marketing plan into your hotel marketing strategy is definitely a results accelerator and, if done sensibly, can increase your turnover by hundreds of thousands, if not millions. Why do I want to share the fruit of years of work with you? Because Caro Collega has a memorable goal: we want to help generate a movement of enlightened entrepreneurs who, through the marketing of... --- ### Disruptive, an opportunity to develop the business for Hotel > Disruptive is a fantastic opportunity for your Hotel, with a integration of Digital Marketing techniques like Social Media and SEO - Published: 2023-04-05 - Modified: 2023-05-23 - URL: https://carocollega.com/en/disruptive-an-opportunity-to-develop-the-business-for-hotel/ - Categorie: Marketing - Tag: hotel, marketing Disruptive means unconventional, and it is a term I borrowed from the innovative start-up industry, those that have managed to change the world by turning crazy ideas that no one believed in into reality. My name is Giancarlo De Leonardo, I have also been a hotelier, and today, together with a Dream Team of digital professionals under 30y, I work to develop the business of hotels eligible for what we have called the Caro Collega Method. In a disruptive way of course. Disruptive is an easy concept to understand. Albert Einstein said that ‘madness is to keep behaving the same way all the time and expecting different results’. For many years I conformed to a usual behavior, but after spending a few years in the innovative start-up industry, I started to think and behave differently from my hotelier’s colleagues. If you are a hotelier who is tired of doing what all your colleagues do, and if you want to start thinking about how to adapt your business to a different way than you did 10–15 years ago, reading this article may be a starting point. So let’s start now to reverse the way we approach business. Enough praise and let’s go against the grain. Did you know that your hotel loses money every day because of unsold rooms? Do you know that there is more than just OTAs to fill a hotel or trade fair? In this article The competitive advantage that no longer exists The digital marketing that nobody... --- ### Caro Collega HoReCa: corporate culture > Corporate Culture of Caro Collega encapsulates the vision, mission, and values-that is, t the principles that inspire us to achieve it - Published: 2023-03-30 - Modified: 2023-05-25 - URL: https://carocollega.com/en/caro-collega-horeca-corporate-culture/ - Categorie: Marketing - Tag: corporate culture If you want to work with Us at Caro Collega because you have a hotel or restaurant or simply because you think you have the qualities to become part of our Dream Team it is good that YOU are aligned with our thinking and the values that inspire us. So it is best to make things clear from the start so that after you read this article you will have a clearer idea and be free to decide whether to become our sympathizer, friend, collaborator or even partner. Caro Collega's Corporate Culture encapsulates the vision, mission, and values-that is, the best statement of purpose contextualized to the present and the principles that inspire us to achieve it. In this article Vision, Mission and Values of Caro Collega HoReCa The value proposition of Caro Collega HoReCa The manifesto of Caro Collega HoReCa Vision, Mission and Values of Caro Collega HoReCa The vision of Caro Collega HoReCa is: to create a new generation of hospitality entrepreneurs who understand that digital marketing is the engine of business. Through the micro-marketing of Hotels and Restaurants we drag countries, cities, tourist destinations or an entire nation to play a leading role in the international tourism landscape. For this reason, our first daily effort is to produce free articles, posts and content in general aimed at breaking down the wall of distrust towards Digital Marketing, which is the driving force to develop the business of restaurants and hotels, countries, cities, tourist destinations or an entire nation.... --- ### Restaurant Marketing in Simple Words > Restaurant marketing is very important for your business. All'antico Vinaio in Florence, is a perfect example of restaurant marketing - Published: 2023-03-28 - Modified: 2023-05-23 - URL: https://carocollega.com/en/restaurant-marketing-in-simple-words/ - Categorie: Case studies - Tag: marketing Florence, Via dei Neri Saturday, 9. 45 a. m. : I was standing in line waiting for the manager of the 4 adjoining All’Antico Vinaio shops to start handing out the precious stuffed focaccias that are making the world go crazy. And have made Tommy, the owner, a likable, famous and now very rich person. I’m Giancarlo De Leonardo, founder of Caro Collega Ho. Re. Ca. And our first goal is to help entrepreneurs and managers in the hospitality business to understand the opportunities offered by the digital revolution. What better opportunity could there be to reflect on what marketing is? In this article Restaurant Marketing in simple words Genuine marketing Instagram All the channels where you can find customers Restaurant Marketing in simple words If there is one street in Florence that is more crowdy than the Galleria of Uffizi, it is Via dei Neri. And the credit must go to Tommy the founder of All’Antico Vinaio, the most famous focacceria in the world, the only one to have four identical shops side by side to satisfy the demand for the focaccias that is driving the world crazy. After Milan, Rome, Bergamo, and Forte dei Marmi, there are even two shops in New York City and one in Los Angeles. In addition to the Percassi Group has become a partner of the brand and will spread it throughout Italy and Europe. All’Antico Vinaio has become a ‘must’ for those who visit Florence and are downtown. And the kind of... --- ### Whatsapp Marketing for Restaurants > WhatsApp Marketing has become an essential tool for businesses that want to stay abreast of the evolution of digital marketing. - Published: 2023-03-21 - Modified: 2023-05-25 - URL: https://carocollega.com/en/whatsapp-marketing-for-restaurants/ - Categorie: Case studies, Marketing, Tips - Tag: marketing, restaurant WhatsApp Business has become an essential tool for businesses that want to stay abreast of the evolution of digital marketing. Restaurants and hotels can also benefit greatly from whatsapp marketing, improving communication with customers and increasing sales. In this article, we will explore how to make the most of whatsapp marketing in the restaurant and hospitality industry. In this article What is Whatsapp Business and why it is important for restaurants Whatsapp marketing strategies for restaurants Best practices of Whatsapp marketing in restaurants What is Whatsapp Business and why it is important for restaurants WhatsApp Business is a version of the WhatsApp messaging app designed specifically for small and medium-sized businesses. It allows you to create a business profile, manage chats with customers, and use automated tools to answer frequently asked questions. For restaurants, WhatsApp Business (integrated into a whatsapp marketing strategy) offers a number of benefits, including: Direct and immediate communication with customers Promotion of special offers and menus Reservation and order management Customer support and answering frequently asked questions Implementing a whatsapp marketing strategy in your restaurant can help you improve the customer experience and build customer loyalty, leading to increased sales and online reputation. But how to get started? First, you need to create a business profile. Here are some basic steps to do this: Download the Whatsapp Business app on your smartphone Register your business phone number Enter your restaurant's name and add a catchy description Upload your restaurant's logo as a profile picture Add contact... --- ### How to attract customers to your restaurant > Want to attract customers to your restaurant? We guarantee 100,000€ extra turnover, satisfied or refunded. Discover Caro Collega method - Published: 2023-03-20 - Modified: 2023-05-25 - URL: https://carocollega.com/en/how-to-attract-customers-to-your-restaurant/ - Categorie: Marketing - Tag: marketing, restaurant Want to attract customers to your restaurant? We guarantee 100,000€ extra turnover, satisfied or refunded. Thanks to the Caro Collega Horeca method. In this article The Caro Collega HoReCa method The basic steps to attract customers to your restaurant The secret weapon, the strategy The Caro Collega HoReCa method Welcome to the world of Caro Collega, a digital marketing agency specializing in developing the business of restaurants and hotels still excluded from the opportunities offered by the Digital Revolution. Our method, valid only for restaurants that prove eligible for our route, is based on the experience of a former restaurateur, Giancarlo De Leonardo, who continues to think like a colleague, and a team of under-30 digital marketing experts. An explosive Mix that has made the business of more than 10 Restaurants take off in the last 2 years. Indeed, in an increasingly digital world, restaurants must adapt and take advantage of the opportunities offered by digital marketing to attract restaurant customers. Otherwise they risk losing the competitive advantage that Italy has thanks to its rich food and wine tradition. Because few restaurateurs have yet understood the importance of this, competition is limited and the chances of gaining a competitive advantage over your competitors is a foregone conclusion. Our goal is to equip each restaurant with a tailor-made digital system necessary to compete in an increasingly global market, with the goal of achieving a minimum turnover of at least 100,000 € in 12 months. Of course, this increase will be directly... --- ### Corporate culture: the Alajmo brothers' party > Developing a corporate culture is important for your hotel or restaurant. Let's see the case of Alajmo brothers - Published: 2023-03-13 - Modified: 2023-05-24 - URL: https://carocollega.com/en/corporate-culture-the-alajmo-brothers-party/ - Categorie: Case studies - Tag: corporate culture, marketing Every day I am with restaurateurs and hoteliers to spread the word about the opportunities that the Digital Revolution also offers in the hospitality industry, and in particular about corporate culture. It is a challenging and difficult task especially because of the daily problems that an entrepreneur or manager in the sector has to face. Among these problems, surely the most nagging and difficult one is the lack of personnel, which, in the years I spent as a restaurateur and hotelier, did not let me sleep at night! It was easy for me to complain, but today I realize that it is no use! In fact, there are Restaurants that have become COMPANIES thanks to enlightened employees who manage to attract and retain at the expense of the market trend. The secret? Developing an enlightened and fluid corporate culture, as in the case of the Alajmo brothers who just recently organised a mega company party to thank the more than 250 collaborators of the 12 activities they manage. In this article Why is corporate culture important in the restaurant and hospitality industry? How to develop a winning corporate culture The Alajmo brothers' company party Conclusions Why is corporate culture important in the restaurant and hospitality industry? Doing the due diligence, now that the pandemic is a closed chapter, the tourism, restaurant and hospitality sectors are experiencing a new phase of expansion conditioned by the major problem of staff shortages. It is no coincidence that there is great competition between restaurants... --- ### The Success Formula for Hotels and Restaurants > The success formula for hotels and restaurants is made up of three elements: people, product and integrated digital marketing - Published: 2023-03-07 - Modified: 2023-05-24 - URL: https://carocollega.com/en/the-success-formula-for-hotels-and-restaurants/ - Categorie: Marketing - Tag: hotel, marketing, restaurant I started working in the hospitality industry, whit hotels and restaurants, while studying economics and business in Rome. The first few years I did PR, then I opened the first pub called Escopazzo and then The Place, which was for years one of the most renowned clubs where Italian and foreign musicians performed. Finally I was the General Manager of Poltu Quatu, a beautiful destination in the north of Sardinia. When I was not even 50 years old, I retired. Finding a real formula for success for hotels and restaurants was really difficult. I had not made much money but I was really bored, tired and stressed: the world of hospitality no longer felt like mine. If you do a job you like, you won't work a day, said Confucius, and that had been the case for many years, but the last 2-3 amounted to hard labour. In this article The success formula People Product The Integrated Digital Marketing The success formula Following my 'retirement' from the hospitality industry, I started looking around. I am a very curious and dynamic person, so I couldn't stay idle for long. At that time, I was fascinated by the world of innovative start-ups, full of brilliant and enlightened people who were revolutionising the world with their ideas and their ability to translate them into practice. I too wanted to be part of it and so I thought of developing the Tinder of Hospitality, an app called ALGORE that was supposed to "match" job... --- ### Social Media for a Hotel or Restaurant > Social Media for a Hotel or Restaurant are very important for your business. Let's see 10 practical tips you can follow - Published: 2023-03-01 - Modified: 2023-05-24 - URL: https://carocollega.com/en/social-media-for-a-hotel-or-restaurant/ - Categorie: Marketing - Tag: hotel, marketing, restaurant, ristorazione, social media - Priorità di traduzione: Opzionale Until a few years ago I managed hotels and restaurants. At one point I had clear in my head the importance of online visibility to attract new customers and retain existing ones. But I was very superficial and thought that to have an online presence it was enough to randomly and without any criteria post photos and texts on Facebook and Instagram. But social media for Hotel or restaurants is an activity that requires time and attention. The digital awareness acquired over the past 5 years in the world of innovative start-ups has overturned my past convictions and today I am here to offer you 10 practical tips (+ 2 final bonuses) that could revolutionise your way of thinking too. I know very well what it means to be a restaurateur or hotelier, so let's get straight to the point. In this article Social Media for Restaurants and Hotels: Facebook and Instagram Social Media for Restaurants and Hotels: Differentiating Yourself to Attract Attention Social Media for Restaurants and Hotels: The Ultimate Tip Social Media for Restaurants and Hotels: Facebook and Instagram 1. Facebook and Instagram are 2 important tools when used as part of an integrated digital marketing strategy. The biggest mistake I made until a few years ago was thinking that I could take care of this business on my own. As a former fellow restaurateur and hotelier, I can confide in you: I thought I was doing who knows what and instead I was wasting a lot of... --- ### Digital Marketing for Restaurants and Hotels > Digital Marketing for Restaurants and Hotels is very important to attract new customers and increase your bill, let's see how - Published: 2023-02-27 - Modified: 2023-05-24 - URL: https://carocollega.com/en/digital-marketing-for-restaurants-and-hotels/ - Categorie: Marketing - Tag: hotel, marketing, restaurant, ristorazione - Priorità di traduzione: Opzionale You are a restaurateur or hotelier and you surely have the dream of filling all the tables and all the available rooms any day of the week. In this article I explain how it is possible to achieve the goal dreamed of by all those who run a business in the hospitality sector by developing a Digital Marketing Plan for Restaurants and Hotels. Accordingly, you will find answers to the following questions: What does it mean to do Digital Marketing for Restaurants and Hotels? Why is it important? What can it mean for your Restaurant or Hotel? Is it a sustainable investment if I rely on professionals? I am Giancarlo De Leonardo, a former Restaurateur and Hotelier. Over the past 5 years I have co-founded an Innovative Startup and today I work to develop the business of Hotels and Restaurants through a Method I have called Dear Colleague, based on Digital Marketing. In this article From Traditional Marketing to Digital Marketing Fundamentals of a Digital Marketing Plan Bonus Tip From Traditional Marketing to Digital Marketing The starting point is simple: every company in the world relies on its marketing department to find new business solutions and to make more money. Why not bring this concept to the hospitality industry as well? When I was a restaurateur and hotelier I used to complain about the daily difficulties I encountered but I never believed that marketing could help me. Instead, the solution was simple and now that I have metabolised it, I... --- ### Google Maps - GPS and Restaurants > Google Maps - GPS and Restaurants is very important for hotels and restaurants to attract new customers every day - Published: 2023-02-13 - Modified: 2023-05-24 - URL: https://carocollega.com/en/google-maps-gps-and-restaurants/ - Categorie: Marketing - Tag: hotel, marketing, restaurant, ristorazione, seo - Priorità di traduzione: Opzionale I have spent over 20 years in the restaurant industry. I love turning my passions into a job and when I succeed, as I have over the last few years, I feel like I never work! I also manage my time in a more profitable way so I have made it the focus of my professional life to disseminate tips and techniques to implement an integrated digital marketing strategy to develop the untapped potential of Restaurants and Hotels, in particular Google Maps - GPS and Restaurants. That is why today I am going to talk about the activity that I consider to be the queen when implementing an integrated digital marketing strategy especially for Restaurants and Hotels. Let's talk about Local Seo and Google Maps - GPS and Restaurants. If you want to keep complaining there is no point in reading on, if you want to be an active part of the change and take charge of your professional life you must read this article to the end. The time spent on this reading could turn into new bookings and extra turnover so don't say or think you don't have time as you can easily 'steal 10 minutes' from frequenting Instagram or Tinder! In this article The 'blind' restaurateur paradox Local Seo and Seo for a restaurateur or hotelier Google Maps - Gps and Restaurants If you don't understand don't act or act badly The 'blind' restaurateur paradox I am Giancarlo De Leonardo and I have been an entrepreneur and... --- ### Filling a Restaurant or Hotel? Some mistakes to avoid > Filling a restaurant or hotel is the goal of restaurateurs or hoteliers, let's see how to do it with digital marketing - Published: 2023-01-29 - Modified: 2023-05-24 - URL: https://carocollega.com/en/filling-a-restaurant-or-hotel-some-mistakes-to-avoid/ - Categorie: Marketing - Tag: hotel, marketing, restaurant, ristorazione - Priorità di traduzione: Opzionale I have written this article to share the answers to one of the most recurring questions of recent years that my formerfot colleagues ask me: why do I need to invest in Digital Marketing to fill a restaurant or hotel if things are going well? I am Giancarlo De Leonardo, a former restaurateur and hotelier colleague. Today I am involved in developing the unexpressed potential of hospitality businesses still excluded from the digital revolution. In these reflections, I share the path I am taking with companies to help them improve their business on a daily basis. Because if you don't understand you don't act or you act badly and for too many years I have been a digital illiterate. In this article Why success can be a random event? Why success must be long lasting? Why success must be measured? Why success has a cost? Why success means differentiation? If today you think you don't need marketing, tomorrow it might be too late Why success can be a random event? In almost twenty years spent in the hospitality industry as an entrepreneur and manager of restaurants and hotels, I have managed businesses that did well and businesses that failed. The product was never the cause of failure, as Italy has an 'unfair competitive advantage' in the hospitality sector. If I could go back, thanks to the digital skills I have acquired over the last few years, I would worry about Marketing, that is, developing the market in a scientific and... --- ### Danish modern restaurants business > Danish modern restaurants business is a perfect example to growth the revenue for your restaurant or hotel - Published: 2023-01-21 - Modified: 2023-05-23 - URL: https://carocollega.com/en/danish-modern-restaurants-business/ - Categorie: Case studies - Tag: marketing, restaurant, ristorante, ristorazione - Priorità di traduzione: Opzionale I had planned a long weekend to get away from the daily 'routine' and try to focus on finishing the book I had started during the pandemic. Or rather of the 2 books, since when I finished the 'first work' I asked myself: "Giancarlo, if 10 years ago they had proposed you to read the book you now have in your hands, what would you have done? " At that time I had little time to read, I certainly would never have read an autobiographical book by a total stranger! Not that with the second version I have a better 'chance', but at least I am sure that some restaurateur/albergue friend will start it to please me and maybe finish it, now it contains some interesting insights. Let those who want to understand, they understand! However, when you do something always think about the value it can bring to others as this is the only case where you will also benefit. In this article Modern catering in Copenhagen: between taste and innovation Food and wine as the main vector of tourism Modern restaurants business: the situation in Italy The secret to change exists: changing the business model Modern catering in Copenhagen: between taste and innovation Copenhagen reflects its people, or rather the culture of the Nordic peoples, who are well organized. The city is clean, the services are efficient, and many people use bicycles despite the fact that it is the middle of winter; indeed, watch out for the bicycle... --- ### Content Marketing for Restaurants and Hotels: the complete guide > Content marketing is important for your restaurant. Read this article and learn how to create content to attract and retain customers. - Published: 2023-01-17 - Modified: 2023-05-23 - URL: https://carocollega.com/en/content-marketing-for-restaurants-and-hotels-the-complete-guide/ - Categorie: Marketing - Tag: content marketing, marketing, ristorazione - Priorità di traduzione: Opzionale Do you want to promote your restaurant or hotel online? Read this article on content marketing for restaurants and learn how to create content to attract and retain customers. "A Fistful of Dollars" is one of the masterpieces of Italian cinema that the whole world envies us. A 'Spaghetti western' where the director is Sergio Leone, the lead actor is Clint Eastwood and the music is by Ennio Morricone. A timeless masterpiece that you can watch over and over again without ever getting tired. In the film, you will find the 'cold-eyed Texan' uttering the phrase on the poster from which I took my cue to explain the importance of content marketing for all companies operating within the hospitality industry. If you run a restaurant or a hotel and do not have a competent team to develop the digital marketing of your business, you are doomed to end up like a man with a gun when he meets an opponent with a rifle: you are a dead man! In this article you will discover that you have a better shot with a rifle than most of your fellow Restaurateurs and Hoteliers who insist on shooting at best with a pistol. In this article Content Marketing for Restaurants and Hotels: Your metaphorical rifle Content Marketing for Restaurants and Hotels: what does it mean? The figure of the Content Manager: what they can do for your Restaurant or Hotel The importance of a Content Management Strategy for a Restaurant or Hotel A... --- ## Clienti ### Al Quattordicesimo Restaurant - Published: 2023-09-11 - Modified: 2023-09-11 - URL: https://carocollega.com/en/client/al-quattordicesimo-restaurant/ - Tipologie cliente: Ristorazione - Priorità di traduzione: Opzionale --- ### Terrazza dei Papi - Published: 2023-09-07 - Modified: 2023-09-05 - URL: https://carocollega.com/en/client/terrazza-dei-papi/ - Tipologie cliente: Ristorazione - Priorità di traduzione: Opzionale --- ### Le Café du Jardin - Eze - Published: 2023-09-05 - Modified: 2023-09-07 - URL: https://carocollega.com/en/client/le-cafe-du-jardin-eze/ - Tipologie cliente: Ristorazione - Priorità di traduzione: Opzionale --- ### Madeo al Forte (Forte dei Marmi) - Published: 2023-09-05 - Modified: 2023-09-07 - URL: https://carocollega.com/en/client/madeo-al-forte-forte-dei-marmi/ - Tipologie cliente: Ristorazione - Priorità di traduzione: Opzionale --- ### Les Remparts- Restaurant - Published: 2023-09-05 - Modified: 2023-09-07 - URL: https://carocollega.com/en/client/les-remparts-restaurant/ - Tipologie cliente: Ristorazione - Priorità di traduzione: Opzionale --- ### La Chèvre d'Or - Restaurant - Published: 2023-09-05 - Modified: 2023-09-07 - URL: https://carocollega.com/en/client/3677/ - Tipologie cliente: Ristorazione - Priorità di traduzione: Opzionale --- ### Mecenate Palace - Published: 2023-09-05 - Modified: 2023-09-07 - URL: https://carocollega.com/en/client/3669/ - Tipologie cliente: Hotellerie - Priorità di traduzione: Opzionale --- ### Acqua Filette - Published: 2023-09-05 - Modified: 2023-09-07 - URL: https://carocollega.com/en/client/acqua-filette/ - Tipologie cliente: Food e Wine - Priorità di traduzione: Opzionale --- ## Networks ## Perché sceglierci ## Servizi ## Social ### YouTube - Published: 2023-12-06 - Modified: 2023-12-06 - URL: https://carocollega.com/social/youtube/ --- ### Messanger - Published: 2023-12-06 - Modified: 2023-12-06 - URL: https://carocollega.com/social/messanger/ --- ### Pinterest - Published: 2023-12-06 - Modified: 2023-12-06 - URL: https://carocollega.com/social/pinterest/ --- ### Telegram - Published: 2023-12-06 - Modified: 2023-12-06 - URL: https://carocollega.com/social/telegram/ --- ### WhatsApp - Published: 2023-12-06 - Modified: 2023-12-06 - URL: https://carocollega.com/social/whatsapp/ --- ### TikTok - Published: 2023-12-06 - Modified: 2023-12-06 - URL: https://carocollega.com/social/tiktok/ --- ### LinkedIn - Published: 2023-12-06 - Modified: 2023-12-06 - URL: https://carocollega.com/social/linkedin/ --- ### Instagram - Published: 2023-12-06 - Modified: 2023-12-06 - URL: https://carocollega.com/social/instagram/ --- ### Facebook - Published: 2023-12-06 - Modified: 2023-12-06 - URL: https://carocollega.com/social/facebook/ --- ## Strategie SEO ### Local Link Building - Published: 2023-08-21 - Modified: 2023-09-06 - URL: https://carocollega.com/en/strategia-seo/local-link-building/ --- ### Localized Content - Published: 2023-08-21 - Modified: 2023-09-06 - URL: https://carocollega.com/en/strategia-seo/localized-content/ - Priorità di traduzione: Opzionale --- ### Reviews and Ratings - Published: 2023-08-21 - Modified: 2023-09-06 - URL: https://carocollega.com/en/strategia-seo/reviews-and-ratings/ - Priorità di traduzione: Opzionale --- ### Optimize your hotel or restaurant profile on Google - Published: 2023-08-21 - Modified: 2023-09-06 - URL: https://carocollega.com/en/strategia-seo/optimize-your-hotel-or-restaurant-profile-on-google/ - Priorità di traduzione: Opzionale --- ### Search for Local Keywords - Published: 2023-08-21 - Modified: 2023-09-06 - URL: https://carocollega.com/en/strategia-seo/search-for-local-keywords/ - Priorità di traduzione: Opzionale --- ## Teams