Expanding your restaurant or hotel brand into Italy?
A great concept isn’t enough to win in a new market. You need a local partner who knows exactly how Italians discover, choose and book — so your launch lands, and keeps performing.
Italy is its own market
TheFork & Google
Guests book on local platforms — not the ones you know at home.
Discovery in Italian
Search and maps happen in Italian, on local intent.
Local reviews
Reputation is built on Italian reviews and word of mouth.
Italian creators
Demand is shaped by local influencers, seasonality and city culture.
A global agency gives you a global template. We give you the Italian playbook — because we operate inside it every day.
What we handle for your launch
Pre-opening buzz
Build anticipation before day one.
Local SEO & Google profile
Be found the moment you open.
TheFork & direct bookings
Capture reservations and own the channel.
Launch campaigns
Google & social ads that fill covers and rooms from week one.
Italian social & creators
The right voice, the right faces, the right city.
Ongoing growth
We don’t disappear after the opening — we run the system.
New to opening in Italy? Follow our step-by-step pre-launch marketing checklist.
Why a local partner beats a global agency
You could brief your global agency to “cover Italy”. But you’d be paying a generalist to learn — on your budget — a market we already master. We give you Italian-market execution from day one, an operator’s instinct for hospitality, and a single accountable partner on the ground.
Trusted by the best in Italy
We work with venues at the top of the Italian scene — including La Pergola di Roma, Chef Heinz Beck (3 Michelin stars). If we earn the trust of Italy’s finest, we can carry your brand into this market with the same standard.
Frequently asked questions
Do you work with international restaurant and hotel brands entering Italy?
Yes. Helping international hospitality brands launch and grow in the Italian market is a core focus. We manage the local side of your entry end to end, in English with you and in Italian with the market.
We already have a global marketing agency. Why add a local partner?
Your global agency keeps your brand consistent worldwide. We make it perform in Italy specifically — TheFork, Italian Google Ads, local SEO, Italian creators and guest behaviour — execution a generalist would have to learn on your budget.
When should we involve you — before or after opening?
Ideally before. The strongest launches start weeks ahead with pre-opening buzz, local SEO and Google Business Profile in place for day one. But we also take on venues already operating in Italy.
How do we start?
With a free market-entry analysis. We review your concept, locations and targets and give you an honest plan — and tell you if we are not the right fit.
Planning your entry into Italy?
Book a free market-entry call. We review your concept, locations and targets — and tell you honestly how we’d grow your brand here.
Book your market-entry call →