More direct bookings for your hotel or resort.
Every reservation that arrives through a portal costs you a commission. We build the system that shifts share to your direct channel — and we measure it on occupancy, ADR and RevPAR, not followers.
The portals bring guests — and keep the margin
OTA dependence
Booking and Expedia bring visibility, but every stay booked there costs commission — year after year.
An invisible direct channel
If your website doesn’t convert and guests can’t find it, the portals win by default.
Vanity metrics
Followers and views don’t fill rooms in low season. Occupancy, ADR and RevPAR do the talking.
The AI shift
Guests increasingly ask AI assistants where to sleep. Properties structured for it will be the answers.
One system for your direct channel
Not a fixed package: we choose and combine the levers based on your numbers and your goals.
A website that converts, with a direct booking engine
Turn lookers into bookers on your own site, so a growing share of room nights arrives commission-free.
SEO, local SEO & Google Business Profile
Be found when guests search your destination — on Google, on Maps and, increasingly, in AI answers.
Google & social ads built for rooms
Campaigns measured on bookings and revenue, not clicks — capturing the demand for your destination and bringing it to your direct channel.
Reputation & reviews
A steady flow of genuine reviews, and a professional reply to every single one: it is the first thing your next guest reads.
Email, CRM & repeat guests
The cheapest booking is the guest who comes back — and books direct. We build the follow-up that makes it happen.
Born in Italy. Built to travel.
The Method comes from one of the most competitive hospitality markets in the world. And it crosses borders: when Micalusi, a Roman restaurant brand we have worked with since 2017, expanded to Ibiza in 2024, Caro Collega managed the marketing of the new venue. Our AI-agent stack does the local homework wherever your property is — market and competitor research, ad campaigns and local SEO in your guests’ languages, from English and German to French and Greek.
Trusted at the highest level
We work with venues that don’t settle — including La Pergola di Roma, the restaurant of Chef Heinz Beck (3 Michelin stars). Excellence in hospitality deserves excellence in how it’s found and chosen. And it is run by an operator: Giancarlo De Leonardo spent 20+ years managing hotels and restaurants before founding Caro Collega.
You can’t grow what you don’t measure
Every engagement starts and ends with the same numbers: occupancy, ADR, RevPAR, direct bookings, the weight of your direct channel against the OTAs, and the extra revenue attributable to what we do. If an action doesn’t move one of those numbers, we drop it. For the AI side of direct bookings — concierge, content, reviews and pricing — see how hotels can use AI to increase direct bookings.
Frequently asked questions
Do you only work with hotels in Italy?
No. The Method was born in Italy, but it travels: when Micalusi, a Roman restaurant brand we have supported since 2017, expanded to Ibiza in 2024, we managed the marketing of the new venue. Our AI-agent stack runs research, ad campaigns and local SEO in your guests’ languages — from English and German to French and Greek — wherever your property is.
What does growth marketing include for a hotel or resort?
A website that converts with a direct booking engine, SEO and local SEO, an optimised Google Business Profile, Google and social ads, reputation and reviews, email and guest retention, and content. We choose and combine the levers based on your numbers — it is not a fixed package.
Which metrics do you report on?
Occupancy, ADR and RevPAR, direct bookings, the share of the direct channel versus the OTAs, and the extra revenue directly attributable to the actions we implement — not followers or views.
Do you guarantee a result?
We don’t sell fixed multipliers to hotels. Targets are defined together during the free analysis, on your actual numbers — and if we don’t believe we can genuinely move the needle for your property, we tell you on the first call.
How do we start?
With a free analysis of your property, your market and your numbers: occupancy, rates, channel mix. You get an honest view of how we would grow your direct channel — free of charge and with no obligation.
Let’s look at your numbers.
A free analysis of your property, your market and your channel mix — and an honest view of how we’d grow your direct bookings, in Italy or anywhere your guests are. One thing to know before you book: we don’t work with everyone. If we don’t believe we can genuinely move the needle for your property, we’ll tell you.
Book your free call →In English, free of charge, no obligation — and an honest “no” if we’re not the right fit.