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Caro Collega isn’t another social-media agency. It was built by someone who has actually run restaurants and hotels — and puts that know-how to work for your growth.
Caro Collega was founded by Giancarlo De Leonardo, a former restaurateur and hotelier with over 20 years in the industry. From that experience grew a digital dream team of specialists focused exclusively on restaurants and hotels.
We work as Google and Meta Partners, and our network includes names like Heinz Beck and venues such as Virginiae, Micalusi, Rosso, Carpaccio, Consolini, Mecenate Palace, Antica Osteria di Roma, Junsei Flaminio, Roadhouse, Est Artigiani del Gusto, Waves Gaeta and Vytae Spa & Resort.
Every new lever gets tested on our own sign first, then it enters the Method: the latest is lever 19, visibility inside the answers AI assistants give. Giancarlo is also President of the Innovation Bridge Foundation, dedicated to technological innovation and artificial intelligence. See it in practice in our guide to the AI marketing stack for restaurants and hotels in Italy.
Our commitment is simple and verifiable: satisfied or your money back.
Giancarlo De Leonardo
Giancarlo De Leonardo is the founder of Caro Collega. Born in 1968, with a degree in Economics and Business (marketing), he spent over twenty years on the other side of the counter: first co-owner and founder of venues in Italy, then a digital entrepreneur in travel, and finally General Manager of a resort in Sardinia. The Caro Collega Method was born there — from someone who has actually run the shifts, the covers and the rooms.
- 1997-2005Escopazzo — co-owner
- 2002-2007The Place — founder
- 2008-2012Travelrounders — founder, among the first Italian online tour operators
- 2013-2017Poltu Quatu Resort, Sardinia — General Manager
- 2018-todayCaro Collega — founder: growth marketing for restaurants and hotels, born as a spin-off of the startup ALGORE
- 2024-todayInnovation Bridge Foundation — founder, President and Director General
In 2017, after his time as General Manager, he made the decision that gave rise to Caro Collega: to help restaurateurs and hoteliers seize the opportunity of digital — and today of artificial intelligence — with the hands-on pragmatism of someone who knows the trade from the inside. As President of the Innovation Bridge Foundation he speaks at events on the culture of technological innovation and AI.
His signature is on every client project: the initial audits that assess eligibility for the Method, the strategic supervision of every active project, and the selection of the digital dream team specialists who follow each venue.
Some of the names that choose us
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