More covers, more direct reservations.
Every table booked through a marketplace costs you a commission. We build the system that fills your room and shifts share to your direct channel — and we measure it on covers, average spend and revenue, not followers.
Good food isn’t enough if nobody finds you
Marketplace dependence
The Fork and OpenTable bring covers, but every booking there costs commission — and the guest stays theirs, not yours.
An invisible direct channel
If your site doesn’t take reservations and guests can’t find you on Google, the portals win by default.
Vanity metrics
Followers and views don’t fill tables on a Tuesday. Covers, average spend and repeat guests do the talking.
The AI shift
Guests increasingly ask AI assistants where to eat. Restaurants structured for it will be the answers.
One system for a full room
Not a fixed package: we choose and combine the levers based on your numbers and your goals.
A website that takes direct reservations
Turn lookers into bookers on your own site, so a growing share of covers arrives commission-free and the guest data stays yours.
SEO, local SEO & Google Business Profile
Be found when guests search “where to eat” in your area — on Google, on Maps and, increasingly, in AI answers.
Google & social ads built for covers
Campaigns measured on reservations and revenue, not clicks — capturing the demand around you and bringing it to your tables.
Reputation & reviews
A steady flow of genuine reviews, and a professional reply to every one: it is the first thing your next guest reads.
Marketplaces, governed — not depended on
The Fork and OpenTable used to get discovered and fill the weak nights, while your direct channel keeps the guests who already know you.
Born in Italy. Built to travel.
The Method comes from one of the most competitive restaurant markets in the world. And it crosses borders: when Micalusi, a Roman restaurant brand we have worked with since 2017, expanded to Ibiza in 2024, Caro Collega managed the marketing of the new venue. Our AI-agent stack does the local homework wherever your restaurant is — market and competitor research, ad campaigns and local SEO in your guests’ languages, from English and German to French and Greek.
Trusted at the highest level
We work with restaurants that don’t settle — including La Pergola di Roma, the restaurant of Chef Heinz Beck (3 Michelin stars). Excellence on the plate deserves excellence in how it’s found and chosen. And it is run by an operator: Giancarlo De Leonardo spent 20+ years managing restaurants and hotels before founding Caro Collega.
You can’t grow what you don’t measure
Every engagement starts and ends with the same numbers: covers and average spend, direct reservations, the weight of your direct channel against the marketplaces, cost per cover, and the extra revenue attributable to what we do. If an action doesn’t move one of those numbers, we drop it. For the AI side of getting chosen — from Google to ChatGPT — see how restaurants can use AI to win more covers.
Frequently asked questions
Do you only work with restaurants in Italy?
No. The Method was born in Italy, but it travels: when Micalusi, a Roman restaurant brand we have supported since 2017, expanded to Ibiza in 2024, we managed the marketing of the new venue. Our AI-agent stack runs research, ad campaigns and local SEO in your guests’ languages — from English and German to French and Greek — wherever your restaurant is.
What does growth marketing include for a restaurant?
A website that takes direct reservations, SEO and local SEO, an optimised Google Business Profile, Google and social ads, reputation and reviews, email and repeat-guest retention, content, and the marketplaces (The Fork, OpenTable) governed without dependence. We choose and combine the levers based on your numbers — it is not a fixed package. See the full picture in restaurant marketing in Italy.
Which metrics do you report on?
Covers and average spend, direct reservations, the share of the direct channel versus the marketplaces, cost per cover, and the extra revenue directly attributable to the actions we implement — not followers or views.
Do you promise a return?
For eligible restaurants we aim to return 3–5× the investment within the first year, with a satisfied-or-refunded commitment — verified first, for free. Eligible means a genuinely good product and the room to seat more covers; if the conditions aren’t there, we tell you on the first call. Read the full method in growth marketing for restaurants.
How do we start?
With a free analysis of your restaurant, your market and your numbers: covers, average spend, channel mix. You get an honest view of how we would grow your covers and direct reservations — free of charge and with no obligation. Entering Italy from abroad? See entering the Italian market.
Do you also work with hotels?
Yes, but hotels are a different discipline: instead of a fixed 3–5× target, each property is handled with a bespoke contract built on its own occupancy, ADR and RevPAR. See our hotels & resorts page for how that works.
Let’s look at your numbers.
A free analysis of your restaurant, your market and your channel mix — and an honest view of how we’d grow your covers and direct reservations, in Italy or anywhere your guests are. One thing to know before you book: we don’t work with everyone. If we don’t believe we can genuinely move the needle for your restaurant, we’ll tell you.
Book your free call →In English, free of charge, no obligation — and an honest “no” if we’re not the right fit.