Advertising: online or digital advertising

Advertising: accelerator of visibility and success for your Hotel or Restaurant

Advertising, or digital advertisements (ads), are fundamental elements for the success of your hotel or restaurant. Twenty years ago companies paid to advertise on TV or radio or through billboards and advertisements in newspapers and specialized magazines; in an increasingly digital world, however, people prefer to surf the internet or spend time on social media and that’s where we need to get noticed.

Everything changes but not the immutable principles of marketing: “advertising still remains the soul of commerce”!

With millions of people connected to social media and searching for information on search engines, advertising is the indispensable modern tool to reach your audience in a targeted and effective way. For this reason, as a former hotelier and restaurateur colleague, I’m here to help you understand the concept of digital advertising and make the most of the opportunities offered by paid campaigns on Google and on Facebook, Instagram or TikTok just to mention the most popular media in Italy.

What is Advertising?

Advertising is the art of promoting your restaurant or hotel in a digital environment.

You have several possibilities,
but the two from which you will have to start are:


Which intercepts the demand of an aware public that has a need to solve (for ex: Hotel in Rome, Hotel with spa, boutique Hotel, or Restaurant near me, Best fish restaurant in Milan, Where to eat the best carbonara in Rome)

Social Media

Which usually intercept the demand of an unaware or “latent” public, i.e. that at that moment is intercepted by your advertisement, but only later will decide to visit you (perhaps if you continue to “warm” it up with subsequent advertisements).

It’s basically about creating engaging and persuasive advertisements that grab the attention of your target audience and inspire them to take action. The main goal of Advertising is to raise awareness of your hotel or restaurant, generate interest and encourage bookings or visits to your business.

The importance of Ads or announcements

In today’s digital landscape, advertising is essential to the success of your hotel or restaurant. Through advertising campaigns on Google and social media, you can reach a large and highly profiled audience, increasing your visibility and generating qualified traffic to your website or social media pages.

The secret obviously is to create captivating announcements, to be presented to the right people at the exact moment in which they are trying to solve a need (Google) or while they are carefree browsing on Facebook, Instagram or TikTok.

The better the ads are done, the more they will be able to involve a target audience and the better the performance of your advertising campaigns will be. So the focus will always be on optimizing them.

Google is the most used search engine in the world and millions of people search every day. Google Ads campaigns allow you to position yourself at the top of relevant search results for your hotel or restaurant, increasing your visibility and obtaining a greater number of potential customers.

This allows you to reach a large audience of people interested in your services and to increase bookings and turnover.

Why are Google Ads campaigns so important?

Google Hotel Ads

They also allow you to directly promote bookings for your hotel through the specific features offered by the platform.

Google Ads for Restaurants

They also allow you to intercept the audience of Google Maps, which has become the best performing platform for searching for restaurants near where you are. So much so that it changed its name to Google Maps – GPS and Restaurants (check the Apple Store or Google Play).

Social media has become an integral part of people’s lives, spending much of their time on platforms such as Facebook, Instagram and now TikTok.

With social media advertising, i.e. advertising campaigns within these platforms, you can make your hotel or restaurant known to people who may be interested.

Why are Meta and Tik Tok campaigns so important?

Meta and TikTok Ads

They allow you to create highly targeted advertisements based on the specific demographics, interests and behaviors of your target audience.

Measurable activities

With ads, you can promote special offers and events, actively engaging your audience and generating interest around your business. Furthermore, you can easily calculate the ROI (return on advertising investment), i.e. the actual impact of advertisements on the turnover trend of your restaurant or hotel.