The importance of a website in a digital world

In an increasingly digital world, having a high-performing website is essential to the success of your hotel or restaurant.

Not only does your website act as an online shop window to showcase your services and attract potential customers, but also the way the site loads and responds to user needs can have a significant impact on your online visibility and search results.


The world’s most widely used search engine has for more than two years introduced a set of metrics called ‘Core Web Vitals’ that assess the user experience offered by a website.

These Core Web Vitals measure aspects such as page loading speed, visual stability and interactivity, and are important factors for ranking in search results.

In March 2024, Google will release a new metric for evaluating the user experience on a website. Are you ready to adapt your Hotel or Restaurant website?

Why are Core Web Vitals Important?

Load speed

Modern users are increasingly impatient and want to get the information they need as quickly as possible. A slow website that takes a long time to load can make users lose interest and drive them to look elsewhere.
Core Web Vitals focus on page loading speed and promote websites that offer a fast and smooth browsing experience.

Visual stability

Imagine clicking on a button or link on your website and suddenly the page moves or loads late, causing you to accidentally click on something you did not intend. This is an example of visual instability that can create frustration and reduce website usability. Core Web Vitals assess visual stability to ensure that websites are pleasant to navigate and do not cause problems for users.


Users want an interactive and responsive browsing experience. If a website takes a long time to respond to user commands, such as clicking a button or filling out a form, users may feel discouraged and abandon the site.
Core Web Vitals focus on the interactivity of the website, ensuring that it responds quickly to user actions.

Keeping your website optimised for Core Web Vitals requires constant effort and certainly a specialised developer on WordPress, which is the most widely used CMS (Content Management System) in the world.

Here are some tips to
improve the performance of your site:

Mobile friendly

Make sure your website is fully mobile friendly. Most users access the internet through smartphones or tablets, so providing a smooth and responsive browsing experience across all platforms is essential.

Code minimization

Reduce unnecessary HTML, CSS, and JavaScript to optimize your website's performance.

Constant monitoring and optimization

Use tools like Google Analytics, Google Search Console, and Google Ads to monitor your website's performance, identify any issues, and make constant improvements. These tools will provide you with valuable data and insights into your site's performance and user behavior.

Reliable hosting

A reliable hosting is a web service that offers a stable and performing environment to host your site.

Browser cache

Leverage browser cache to allow users to temporarily store data on your website, thus reducing loading times on subsequent visits.

Image optimization

Reduce image sizes and use compressed formats to improve page load times.

Free tools Google offers to measure the performance of your hotel or restaurant:

Google’s Tag Manager simplifies the management and implementation of tags on your website, allowing you to easily update and edit tracking and conversion tags without having to make direct changes to the site code.

Google Analytics provides you with detailed information on your website traffic, user interaction and other key metrics that will help you assess the effectiveness of your marketing strategies and make informed decisions.

Google Search Console allows you to monitor the indexing of your website in Google search results, identify errors and technical problems, and optimise your website’s ranking.

Google Ads offers you the opportunity to promote your website through paid advertisements, enabling you to reach a targeted audience and increase visibility and traffic to your site.

Keeping your website constantly updated, monitored and optimised for Core Web Vitals and using Google tools will allow you to offer a superior user experience, improve the online visibility of your hotel or restaurant and increase the number of visitors and potential customers.

Don’t overlook the importance of a high-performing and optimised website: it is the digital home of your business and can become a great customer catcher!