AI in Horeca is today one of the most effective solutions to grow a restaurant or a hotel.
In Italy, there are over 336,000 food service businesses and the restaurant market is worth more than 80 billion euros: standing out in such a competitive industry means investing in innovative tools.
Artificial intelligence does not replace human creativity, but it helps make communication more efficient and reach new customers.
Restaurant advertising: how to get found by customers
A restaurant doesn’t thrive only on food quality: visibility is just as important. AI can help you understand how customers search for your place online. With predictive tools you can:
- Analyze reviews and discover what customers appreciate most.
- Optimize your presence on Google Maps and TripAdvisor.
- Create social media content that follows current trends.
Restaurant advertising becomes more targeted when supported by real data. AI suggests times, dishes to promote, and even the price ranges most searched for by tourists in your area.
Hotel marketing: attract tourists with AI
For hotels, AI becomes a powerful hotel marketing tool. It can accurately translate the website and menu, create tailored texts for international audiences, and personalize offers based on the customer’s origin.
A concrete example? A hotel in an art city can receive automatic suggestions on how to create packages with local experiences (guided tours, tastings, traditional menus). This increases perceived value and helps stand out from the competition.
Caro Collega: why rely on professionals
Many restaurateurs and hoteliers think that software alone is enough. But AI, on its own, is not sufficient. It is essential to combine technology with a food and marketing strategy developed by those who truly know the Horeca sector.
Caro Collega was created for this very reason: to turn AI data into concrete communication and promotion plans.
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